What is Public Relations? FAQ on how PR Works

What is public relations? It’s one of the most popular questions we continually hear from business owners when we talk shop.

Public relations is one of the most efficient and strategic ways to get your story in front of customers. It introduces your story, product and service directly to potential clients via the media. It’s also more affordable than advertising.

How is PR different from Advertising?

Public relations is not advertising. You can’t buy a news story with the media. Yes, you can buy “sponsored” posts with the media, but that’s really just a commercial put in words. More important, when your advertising budget is over, say goodbye to your “sponsored” post. However, with PR, your story stays on the media website long after your PR budget is over.

PR can also help improve your brand in the media. PR specialists are frequently the front line of defense against crises linked to legal problems, technical difficulties and perhaps even natural disasters. Public relations involves a wide selection of tactics and strategies. So how is MACIAS PR better than other PR firms?

So how is MACIAS PR different from other PR firms?

MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. This experience gives our agency an advantage when it comes to identifying the best way to position your brand, product or service with the media.

Clients frequently ask us to pitch “advertisements” to the media. Our experience allows us to see beyond the “marketing” message and identify a “news” story that is aligned with your message. We don’t pitch stories that we know won’t catch on with the media. Instead, we leverage our news background to ensure our client’s message is a legitimate news story.

Our firm has a long list of media contacts that are both personal and professional. We know how to find these reporters and get your message in front of them. Want to learn more about how we can help you? Click on that green button at the bottom of the page and we’ll schedule a call. Or click here for a free PR estimate.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.