A technology PR agency helps technology companies earn media coverage, increase brand awareness and establish credibility with customers, investors and industry influencers.
The best technology PR firms understand both the technology itself and the editorial process reporters use when evaluating stories.
Tech PR Agency for Startups, SaaS, AI and Technology Companies
MACIAS PR is a technology PR agency that helps startups, SaaS companies, AI businesses and established technology brands earn media coverage with outlets such as CNBC, Forbes, Bloomberg, The Wall Street Journal, TechCrunch, Business Insider and leading trade publications.
Founded by a former NBC Executive Producer and CBS Senior Producer in New York, MACIAS PR develops media strategies designed around how newsrooms actually work. We help technology companies secure media coverage, build executive thought leadership, launch products, attract investors and strengthen brand credibility through earned media.
Whether you’re launching a new AI platform, raising venture capital, introducing enterprise software, announcing a funding round or positioning your CEO as an industry expert, our technology PR campaigns are built around stories journalists want to cover.
Technology is a crowded space with lots of competition. Ads only take you so far, and rarely get you into the conversation.
A successful and targeted media campaign will introduce your services, app or technology to consumers and potential investors. And contrary to the misnomer that PR is nebulous, news stories can be measured and targeted down to the individual sector or consumer base in both B2B and B2C.
When measured, it provides a better ROI since your publicity remains on the web long after your campaign ends.
MACIAS PR has worked with tech start-ups as young as 3-months to global tech brands, getting their stories told with the world’s most influential tech and consumer publications.
We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers.
Technology PR for AI Companies
Artificial intelligence is one of the most competitive sectors in the media today. Thousands of AI startups launch every year, yet only a small percentage receive meaningful media coverage. The challenge is not building a better AI product. The challenge is developing a story that reporters, investors, customers and industry influencers find compelling.
At MACIAS PR, we help AI companies earn media coverage by focusing on the business impact of artificial intelligence rather than the technology alone. Journalists rarely write stories about software features, model improvements or product updates. They write about industry disruption, workforce changes, productivity gains, customer adoption, healthcare innovation, cybersecurity threats, regulatory developments and the broader impact AI is having on society.
As a technology PR agency founded by a former NBC Executive Producer and CBS Senior Producer, we approach AI public relations from a newsroom perspective. Our team develops media strategies that align with how journalists evaluate stories and determine what deserves coverage. This approach helps AI startups, enterprise software companies and emerging technology firms secure media placements that build credibility and support business growth.
AI public relations services may include product launch campaigns, executive thought leadership, funding announcement strategies, media training, speaking opportunities, content development and national media outreach. We work with companies across a variety of AI sectors, including healthcare AI, customer service automation, cybersecurity, fintech, data analytics, machine learning, enterprise software and emerging technologies.
The rise of generative AI has created unprecedented interest from the media, but it has also increased competition for attention. Companies that focus exclusively on promoting their technology often struggle to stand out. The organizations that earn the most media coverage are those that connect artificial intelligence to larger business, economic and societal trends.
Consumer Technology PR
Consumer technology companies face a unique public relations challenge. Every day, reporters receive pitches for new apps, devices, platforms, software products and digital services. Most never receive coverage. The companies that break through the noise are not always those with the most advanced technology. They are the organizations that connect their products to larger trends, consumer behavior and real-world problems.
Consumer technology PR helps companies build awareness, generate media coverage, establish credibility and create momentum around products that target everyday consumers. Whether launching a mobile application, AI-powered platform, connected device, health technology solution or digital service, strategic public relations can help transform a product into a story journalists want to cover.
Our work with Noom helped elevate one of the most recognized brands in digital health through national media coverage and thought leadership. We have supported Plenty of Fish, one of the world’s largest online dating platforms, as it expanded its visibility and strengthened its position in the competitive dating technology market. MACIAS PR has also represented innovative technology companies including Abby Connect, MDAcne, TopPatch, Unusual Machines and Mawson Infrastructure, helping these organizations communicate complex technologies in ways that resonate with consumers, investors and the media.
Successful consumer technology public relations requires more than announcing new features or product updates. Journalists are looking for stories that reflect changing consumer habits, emerging technology trends, market disruption and broader societal shifts. The strongest media campaigns connect products to conversations that are already happening in the marketplace.
As a consumer technology PR agency founded by a former NBC Executive Producer and CBS Senior Producer, MACIAS PR develops media strategies based on how newsrooms evaluate stories. This perspective helps our clients earn meaningful media coverage that supports brand awareness, customer acquisition, thought leadership and long-term business growth.
Technology PR for Startups Raising Capital
Raising capital is about more than building a great company. Investors want evidence that a startup has momentum, market validation, strong leadership and a compelling growth story. Strategic public relations can help provide that validation by increasing visibility, building credibility and positioning a company as a leader within its industry.
Technology startups often seek media coverage before, during and after fundraising rounds because earned media can influence how investors perceive a company. Coverage in respected publications such as Forbes, Bloomberg, CNBC, Business Insider, The Wall Street Journal and industry trade media can help demonstrate market interest, strengthen brand recognition and support conversations with venture capital firms, private equity investors and strategic partners.
At MACIAS PR, we help startups develop media strategies designed to support fundraising efforts. Rather than focusing exclusively on a funding announcement, we work to build a broader narrative around the company, its founders, the market opportunity, customer traction and industry trends driving growth. Investors rarely fund companies because of a single press release. They invest in businesses that demonstrate vision, execution and momentum.
A successful startup PR campaign may include executive thought leadership, media interviews, commentary on industry trends, customer success stories, product launch publicity and strategic positioning around major company milestones. These efforts help create a consistent flow of visibility that can strengthen investor confidence over time.
As a technology PR agency founded by a former NBC Executive Producer and CBS Senior Producer, MACIAS PR develops media strategies based on how journalists evaluate stories. We understand what attracts media attention and how to position startup founders as credible sources within their industries. This newsroom perspective helps companies earn media coverage that supports both brand awareness and business objectives.
Product Launch Public Relations
A successful product launch requires more than a press release. In today’s crowded technology landscape, startups and established companies compete for attention from journalists, customers, investors and industry influencers every day. The companies that generate the most visibility are not necessarily those with the best products. They are the companies that tell the most compelling stories.
Product launch public relations helps organizations build awareness, generate media coverage and create momentum around new products, services and innovations. A strategic product launch PR campaign can increase brand visibility, attract new customers, support fundraising efforts and position a company as a leader within its industry.
At MACIAS PR, we approach product launches through a newsroom lens. Founded by a former NBC Executive Producer and CBS Senior Producer, our agency develops media strategies based on how journalists evaluate stories. Reporters rarely cover products simply because they exist. They cover products when they represent a larger trend, solve a meaningful problem, challenge an industry norm or have the potential to impact consumers and businesses in a significant way.
Effective product launch public relations often includes media outreach, executive thought leadership, customer success stories, product demonstrations, strategic content creation, press releases and spokesperson interviews. The goal is to create a narrative that extends beyond the launch date and generates sustained media interest over time.
Technology companies, AI startups, healthcare organizations, fintech firms and consumer brands often use public relations to introduce new products to the market. A well-executed launch can help establish credibility, generate third-party validation and create opportunities for additional media coverage long after the initial announcement.
The most successful product launches are built around timing, storytelling and relevance.
ABOUT MACIAS PR
MACIAS PR was founded in 2009 by Mark Macias – Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named Macias one of the top 50 PR Power Players in New York while Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year.