Want to reach 2.2 Million Customers? How PR Works

By Michele Hamparian

The New York Post is one of the largest newspapers in the United States and the No. 1 seller on newsstands in 2016, according to the Alliance for Audited Media. Roughly 2 million New Yorkers read the newspaper every day.

Last Sunday, the New York Post featured our financial client in the business section of the New York Post, where they investigated  shady lending practices of loan sharks.

The story revealed how loan sharks are preying on the city’s poorest neighborhoods. The Post story also detailed how many of these customers are paying interest rates greater than 400 percent. So how can you get your business in the local newspaper?

The Consumer Advocate Educating Consumers

Any business can pull out an ad, but you can’t buy expertise in the local newspaper.

For this story, MACIAS PR positioned our client as the solution for struggling businesses and consumers who are in need of quick cash. Our client is an alternative lending source to expensive pawn shops and pay day loans. In this story, the CEO explained how consumers can find lower interest rates and better terms for loans with their organization.

Credibility is crucial in the lending industry. Consumers want to know their money is safe. This story also positioned our financial client as a safe alternative for their valuables.

Macias PR was named the 2017 Strategic PR Firm of the Year and 2016 and 2015 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.