By Mark Macias
During my time in TV news, I was a consumer producer for 3 On Your Side in Phoenix, Arizona. These types of consumer advocacy segments are great publicity opportunities for your product or service.
It’s not easy getting a story on 7 On Your Side or 3 On Your Side. You need a strong, adversarial narrative that will rally consumers around you. This type of consumer segment frequently involves an element of good versus evil.
Get your Product or Service on 9 On your Side
Our crew at MACIAS PR is always thinking of the best ways to position your brand on the local news. We have secured many news stories on the local “On Your Side” unit. Miami, Phoenix, Washington DC, New York, Tucson, Greenville are just a few cities where we succeeded this year.
MACIAS PR continually leverages our media contacts, but we also utilize our deep understanding of programming as part of our approach.
If you’re looking to raise the profile of your consumer product, these are the types of segments your PR firm should target first. These reporters are influential and frequently throw in an editorial slant in favor of your product.
Reach out to us if you would like to hear how we can position your brand or product in this type of segment.
Macias PR was named the 2017 Strategic PR Firm of the Year and 2016 and 2015 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.