Top PR Firms use these Media Approaches – USC Research

By Mark Macias

There are several components that increase your chances for a successful media campaign, according to research published by the USC School of Journalism and Communications.

Their 2017 Global Communications Report broke down 13 reasons why you get better results working with a PR agency, which you can see above.

According to their research, here are the most important components that lead to news coverage:

1) creative thinking

2) strategic insights

3) specific practice areas

4) digital and social media

MACIAS PR is proud to say all of these approaches are embedded in our media strategy. But as journalists always tell us, prove it.

Creative Thinking in PR

MACIAS PR launches all campaigns from a creative perspective. The best media stories are unique, rare, timely and creative. We apply our journalism principles to identify creative narratives and story themes that reporters will find interesting. Here’s proof of our creativity with a recent story that was on the front page of the New York Post.

Strategic Insights in PR

Every media campaign must have an underlying strategy. You need to identify the best narrative for that audience. This is a crucial component behind our firm’s success. Earlier this month, we secured a story in Metro New York for our nonprofit client. Our team understands each news publication has a different type of reader or viewer. In the case with Metro New York, it’s a free paper that is given on the subways as people go to work. Bingo – we came up with a campaign on how to leave that dead-end job. It’s something many New Yorkers are thinking about as they are on the subway, on their way to work. We hit a targeted audience with a targeted message. That my friend, is a strategic insight.

Specific Practice Areas in PR

The USC study said the best PR firms are able to provide expertise across several practice areas. MACIAS PR has a diverse level of expertise across different industries. We have run media campaigns for clients in: healthcare, real estate, mobile apps, hedge funds/private equity, nonprofits, financial services. And with all of those clients, we secured Tier 1 media placements.

Digital and Social Media in PR

MACIAS PR runs social and digital media campaigns for our clients. We also leverage the social media and digital platforms to promote our clients. Earlier this year, MACIAS PR held a live Instagram feed for our dating app client. More than 4,000 users watched that live Instagram feed and engaged with the personalities promoting the app. But we took this digital content to a new level. We turned this live Instagram feed and edited the content into a video that we re-purposed to promote the brand to more users. You can watch that video here.

Would you like to find out how we can leverage these strategies for your business? Message us and we’ll give you a customized strategy based on your business.

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.