Thought Leadership in Forbes – What Houdini Teaches us about Selling

By Mark Macias

One of the most exciting parts of my work is getting to learn from experienced entrepreneurs and CEOs from all walks of life, and from different industries. It’s given me a unique opportunity to observe thought-leadership up close. This entrepreneurial experience also gives your company an advantage because it helps us craft successful media campaigns that are designed to drive new business.

We don’t push stories for the sake of pushing stories. MACIAS PR identifies story angles that will continually push your product or service in front of the right desired customer.

I recently wrote an article in Forbes – What the Great Houdini can Teach Us about Selling.

I tell readers in this article if you want to learn how to get publicity for your business, put away those MBA case studies and read up on Houdini. Throughout my time working with entrepreneurs, startups and CEOs, I’ve seen how Houdini can teach us all about getting our brand out there.

Here’s an abridged version of what I wrote in that Forbes article.

What Houdini Teaches us about Selling

Houdini turned his name into a global brand without using any of the technology that we have today. Here are a few of the thoughts that I shared with Forbes readers:

  • Identify And Pivot To The Untapped Angle – Getting media coverage is more than just calling up reporters and telling them about a product or service.
  • Add Color To The Conversation – Reporters don’t want boring characters or bland quotes. They need color to bring their stories alive.
  • Everyone In Business Is A Magician – The former president of the Society of American Magicians told me a few years ago how everyone is a magician in business, and we just don’t realize it.

I never like sending potential clients to another site, but you can read the full article here.


MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.