How Thought Leadership Can Build your Brand as a Leader

By Marta Majstorovic

Thought leadership can be an effective method for positioning your brand as a leader in tech and healthcare. More likely than not, you have some level of expertise in your industry. Thought leadership communicates that expertise to the outside world, growing your brand in the process.

MACIAS PR helped secure a targeted thought leadership editorial for a nonprofit client in last week’s St. Louis Post Dispatch. The editorial spoke directly to readers on how our nonprofit partner is helping the community. It also provided an unfiltered story on their services.

The St. Louis Post Dispatch is the fifth largest newspaper in the Midwest, and is the 26th largest newspaper in the country. On a daily basis, the newspaper reaches more than a quarter of a million readers – in print alone.

Many nonprofits struggle to raise money, and this is an area where thought-leadership can help with your brand. Corporations are frequently wary of attaching their brand to nonprofits that haven’t proven themselves in the community. Thought-leadership reinforces how the media recognizes your business as a credible leader.

This thought leadership placement in the St. Louis Post Dispatch also helped raise the profile of their services in the community. And the corporate partner, Boeing, received public credit for investing in the community with this nonprofit.


The MACIAS PR Advantage to Thought Leadership

Our founder, Mark Macias, has worked as an Executive Producer with NBC and as a Senior Producer with CBS. Macias also has experience writing thought leadership editorials as a frequent contributor with CNBC and The Daily Caller.

Under the MACIAS PR approach, we make sure every thought leadership campaign is framed with an active, persuasive voice that ignites conversation. As a team, we speak daily with hundreds of journalists from different outlets. This broad reach gives us daily opportunities to position your thought leadership with both reporters and editors.

Our thought leadership approach and strategy has led to strong media placements with CNBC, Business Insider, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Venture Beat and others.

If you’re interested in practicing thought leadership, reach out to MACIAS PR to hear more about our media expertise.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.