In the future, brands will not look anything like they do today. Yes, we will have names like Coke, Netflix and Starbucks but their upstart competitors will have a huge advantage when it comes to the world of digital competition.
In the 1990s and earlier, it took years to build a brand. But today, you can build a brand in days with strategic help from search engines.
Think about it: when you’re looking for a restaurant near you, you probably go right to your phone. We don’t need to remember brands anymore. Instead, we search for “best restaurants near me” — and Google provides the list.
Google is Leveling the Playing Field for Brands
The good news is this new digital world is leveling the playing field for upstart brands. But the key to this successful brand strategy is to create a campaign around the right words.
I wrote about this recently in Forbes, which you can read here. As I wrote in Forbes: It’s not enough for people to search for the name of your restaurant on their phones. You want to position your product or service with search terms that new customers will use to find your product.
ABOUT MACIAS PR
Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.