Tag: who are the best pr agencies for healthcare companies?

What Does a Technology PR Agency Do?

Posted on by Mark Macias

A technology PR agency helps technology companies earn media coverage, increase brand awareness and establish credibility with customers, investors and industry influencers.

The best technology PR firms understand both the technology itself and the editorial process reporters use when evaluating stories.

Tech PR Agency for Startups, SaaS, AI and Technology Companies

MACIAS PR is a technology PR agency that helps startups, SaaS companies, AI businesses and established technology brands earn media coverage with outlets such as CNBC, Forbes, Bloomberg, The Wall Street Journal, TechCrunch, Business Insider and leading trade publications.

Founded by a former NBC Executive Producer and CBS Senior Producer in New York, MACIAS PR develops media strategies designed around how newsrooms actually work. We help technology companies secure media coverage, build executive thought leadership, launch products, attract investors and strengthen brand credibility through earned media.

Whether you’re launching a new AI platform, raising venture capital, introducing enterprise software, announcing a funding round or positioning your CEO as an industry expert, our technology PR campaigns are built around stories journalists want to cover.

Technology is a crowded space with lots of competition. Ads only take you so far, and rarely get you into the conversation.

A successful and targeted media campaign will introduce your services, app or technology to consumers and potential investors. And contrary to the misnomer that PR is nebulous, news stories can be measured and targeted down to the individual sector or consumer base in both B2B and B2C.

When measured, it provides a better ROI since your publicity remains on the web long after your campaign ends.

MACIAS PR has worked with tech start-ups as young as 3-months to global tech brands, getting their stories told with the world’s most influential tech and consumer publications.

We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers.

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Companies Desperately Seeking Storytellers to Stand Out – WSJ Article

Posted on by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

Corporate America has found its newest must-have skill.

It’s not SEO, “growth hacking,” or even coding.

It’s storytelling.

A recent article in The Wall Street Journal reported that companies across industries are desperately seeking “storytellers” — and demand is exploding. And it’s not a branding fad. LinkedIn data shows US job postings mentioning the term “storyteller” doubled over the past year.

The WSJ article pointed out that Google, Microsoft, Notion, Vanta, USAA, and Chime are building entire teams around narrative and storytelling. The roles blend communications, PR, marketing, executive visibility, and content strategy into one position.

More important, they’re looking for professionals who can turn complex ideas into narratives that connect with customers, investors, employees, and the public.

What this Means to your Business

As a former executive producer I always look at story ideas through the news cycle. Companies can no longer rely on the old PR playbook alone. They need more players and support to break through the noise. Your business isn’t alone in trying to get noticed. Even the biggest companies in the world need to elevate their business game to get their products and services in front of consumers and customers.

So which brands are winning in this competition? Companies that produce authentic, relatable and human-driven content.

It’s not about hype; it’s about connection.

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