Who Really Controls Your Media Story? Inside the PR Ecosystem

Posted on August 15, 2026 by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

Every company wants to be the one getting all the attention.

The CEO wants the interview. Investors want to see the company in respected business publications. Marketing wants the exposure. Competitors notice when another brand suddenly seems to be everywhere.

But there is an entire ecosystem between wanting media coverage and actually getting it.

The image accompanying this article is playful, but the hierarchy behind it is real. The client may be at the center of the story, but reporters decide whether to pursue it. Editors and producers determine whether it makes the cut. Audiences ultimately decide whether it matters. And competitors are always watching to see who is winning the conversation.

Before founding MACIAS PR, I worked inside this ecosystem as an Executive Producer with NBC and later at CBS. I reviewed and approved story ideas, worked with reporters and producers, and saw firsthand why some pitches moved forward while hundreds of others disappeared.

Understanding those different players—and what each of them needs—is one of the most important lessons in public relations.

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What Does a Technology PR Agency Do?

Posted on June 16, 2026 by Mark Macias

A technology PR agency helps technology companies earn media coverage, increase brand awareness and establish credibility with customers, investors and industry influencers.

The best technology PR firms understand both the technology itself and the editorial process reporters use when evaluating stories.

Tech PR Agency for Startups, SaaS, AI and Technology Companies

MACIAS PR is a technology PR agency that helps startups, SaaS companies, AI businesses and established technology brands earn media coverage with outlets such as CNBC, Forbes, Bloomberg, The Wall Street Journal, TechCrunch, Business Insider and leading trade publications.

Founded by a former NBC Executive Producer and CBS Senior Producer in New York, MACIAS PR develops media strategies designed around how newsrooms actually work. We help technology companies secure media coverage, build executive thought leadership, launch products, attract investors and strengthen brand credibility through earned media.

Whether you’re launching a new AI platform, raising venture capital, introducing enterprise software, announcing a funding round or positioning your CEO as an industry expert, our technology PR campaigns are built around stories journalists want to cover.

Technology is a crowded space with lots of competition. Ads only take you so far, and rarely get you into the conversation.

A successful and targeted media campaign will introduce your services, app or technology to consumers and potential investors. And contrary to the misnomer that PR is nebulous, news stories can be measured and targeted down to the individual sector or consumer base in both B2B and B2C.

When measured, it provides a better ROI since your publicity remains on the web long after your campaign ends.

MACIAS PR has worked with tech start-ups as young as 3-months to global tech brands, getting their stories told with the world’s most influential tech and consumer publications.

We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers.

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Andy Warhol Wasn’t Just an Artist—He Was a PR Genius. Here’s How to Copy His Tactics.

Posted on August 21, 2025 by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

Andy Warhol might be remembered as a great artist, but at his core, he was also a brilliant publicist. Long before Instagram and X (formerly Twitter), Warhol knew how to sell concepts, create buzz, and make himself part of the cultural conversation. He mastered publicity without the digital tools we take for granted today.

The good news? Much of Warhol’s creative publicity approach can be copied and applied to your PR campaigns. I broke down four of his biggest tactics in a Forbes article (you can read it here), but if you’re short on time, here are some highlights.

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