Yes, you read that title right. While press releases can help get an achievement or update on the record — and is great for content marketing — it is less likely to lead to attention from the media.
Here’s why: Reporters, producers, editors and journalists aren’t turning to PR Newswire for story ideas. Plus, they know press releases are a more sophisticated approach to advertising.
Every successful media campaign will require a media outreach. PR Newswire sources might tell you that your press release will reach reporters, but that is very misleading based on my experience as an Executive Producer with NBC and Senior Producer with CBS in New York
A great PR approach understands the value in reaching out to reporters via email, phone calls, social media – or even texts. Pitching directly to media is especially important for smaller businesses, including startups.
The PR Rules at MACIAS PR and Dealing with the Media
While it’s true that there are no rules when it comes to media coverage, there are guidelines our team at MACIAS PR continually follow for our PR strategy. They include: identifying unique angles and characters needed for the story, and pitching stories internally before we reach out to media. Not to mention, we focus our PR strategy mostly on editorial principles that news organizations follow.
Ultimately, a prominent feature in a targeted publication is better than any press release. Do you want to hear how MACIAS PR can leverage your customers or clients directly to the media? Send us a note and we’ll schedule a strategy call. Or, if you want a PR estimate, click here.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.