How To Get Your Product on ‘The Today Show’ – PR Analysis

The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience.

It’s not easy securing a placement with these morning show. The available segments are limited between hard news and commercials.

But MACIAS PR did it this week for our health tech client on The Today Show. We also secured a different segment for this client with NBC News.

So how did we do it? We leveraged a timely component with water cooler material.

The Consumer Electronics Show, also known as CES, is the world’s largest consumer tech trade show. Tech entrepreneurs and startups come from all over the world to showcase their tech products to the world – and more important, the media. It’s not easy standing out at CES without the help from the media

Before CES took place, MACIAS PR reached out to hundreds of targeted reporters, producers and writers, telling how the world’s first smart belt was going to be unveiled at CES.

But we didn’t create an advertisement. We took time to tell the client’s story. In addition to those two TV segments with NBC News, our approach led to influential placements with Wired Magazine, USA Today, AdWeek and others.

How MACIAS PR can Help your Brand

If you’re looking to raise the profile of your tech or health tech product, click here for a free PR estimate. You don’t even have to pick up the phone. We’ll do all the work for you.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Want to Reach Millennials? Here’s How MACIAS PR did it with a recent campaign

Millennials are now the largest consumer group in the US, with more than 75.4 million members. It’s no wonder brands and companies want to target them. They set emerging trends and with their growing economic clout, Millennials will become a more influential consumer based.

We recently secured a media placement for a dating app startup that wanted to reach millennial women. But it wasn’t just any Millennial publication. Nearly 80 million readers turn to Bustle for information and conversation around the interests and issues women deal with today.

This media placement was targeted and effective, leading to thousands of new downloads for our client. It positioned our client as more innovative than other dating apps, with a more personalized approach

So how did MACIAS PR secure this influential and targeted media placement?

Targeted PR Placements with Influential Publications

We can all relate to the struggles that come with being single and dating around. But young, single millennials – especially those who read Bustle – certainly relate to them a little more.

PR is best for business when the execution is perfectly targeted.

MACIAS PR doesn’t spray random reporters and pray for a response. We are targeted with our approach and always thinking of fresh angles to position our clients in the news. This is why we specifically chose to pitch our client to Bustle – and secure them a placement.

If you’re looking for an edge in business, reach out to me. We can schedule a call and discuss your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Why Press Releases Aren’t Enough for Media Attention

Yes, you read that title right.

While a press release can help get an achievement or update on the record — and is great for content marketing — it is less likely to lead to attention from the media.

Here’s why: Reporters, producers, editors and journalists aren’t turning to PR Newswire for story ideas. Plus, they know press releases are a more sophisticated approach to advertising.

Every successful media campaign will require a media outreach. PR Newswire sources might tell you that your press release will reach reporters, but that is very misleading based on my experience as an Executive Producer with NBC and Senior Producer with CBS in New York

A great PR approach understands the value in reaching out to reporters via email, phone calls, social media – or even texts. Pitching directly to media is especially important for smaller businesses, including startups.

The PR Rules at MACIAS PR and Dealing with the Media

While it’s true that there are no rules when it comes to media coverage, there are guidelines our team at MACIAS PR continually follow for our PR strategy. They include: identifying unique angles and characters needed for the story, and pitching stories internally before we reach out to media. Not to mention, we focus our PR strategy mostly on editorial principles that news organizations follow.

Ultimately, a prominent feature in a targeted publication is better than any press release. Do you want to hear how MACIAS PR can leverage your customers or clients directly to the media? Send us a note and we’ll schedule a strategy call. Or, if you want a PR estimate, click here.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

What our clients say about MACIAS PR

By Mark Macias

I continually hear from potential clients that they got burned by their previous PR firm.

It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.

  • What kind of track record has this PR firm established?
  • Who is the leader behind the strategy?
  • What experience does the PR firm have in your sector?
  • What do their current and past clients say about them?

I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.

Thank you flowers from a Client

Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.

When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.

When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

MACIAS PR – Named the 2018 Strategic PR Firm of the Year

For the fourth year in a row, MACIAS PR is recognized as one of the best PR firms in the USA based on media and branding campaigns it led for clients in healthcare, technology, financial and nonprofit sectors.

This latest recognition comes from the ACQ5 Global Awards, which named MACIAS PR the 2018 Strategic PR Firm of the Year – USA. The award is given by PR and marketing peers based on media deliverables, industry expertise, and creativity.

More than 120,000 firms and publicists were nominated around the globe, but MACIAS PR was the only marketing and PR firm selected for the award. This is the second year in a row that MACIAS PR was named the ACQ5 Strategic PR Firm of the Year. In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year.

The founder of MACIAS PR – Mark Macias – said the firm’s strategy is rooted in journalism, editorial and programming principles that lead to coverage.

“MACIAS PR begins every campaign with a deeper look at the news and editorial value of the product or service we are promoting,” said Macias. “Journalism is the foundation behind every PR campaign we launch. It’s one of the reasons why we consistently secure top-tier media placements for our clients across industries. We understand the elements needed for a strong news story or feature. It’s not fluff with us.”

PR Accomplishments that Led to “Strategic PR Firm of the Year” Award

MACIAS PR secured prominent news stories for its clients with CNBC, People Magazine, ABC 6 in Philadelphia, Forbes, Men’s Health Magazine, CBS News and others over the last 12 months.

Macias was also quoted as a PR, branding, and crisis communications expert in several publications, including CNBC, Australia’s Sydney Morning Herald, Media Post.

In July, CNBC turned to MACIAS PR for crisis advice involving one of the country’s largest pizza chains – Papa Johns. Macias told their readers how the crisis could have been better handled with a pro-active approach (link to story). Macias expanded on that story with a blog on the firm’s website, giving business owners and CEOs more in-depth crisis advice (crisis advice article).

New Clients in Healthcare, Consumer Tech, and Politics

MACIAS PR continued to grow in 2018 with new clients in politics, healthcare, digital health, entertainment, and tech. The firm launched and led media and branding campaigns for a general election Congressional campaign, consumer tech product, a new dating app and one of the country’s fastest-growing digital health platforms.

MACIAS PR also launched a marketing and media campaign for a new Off-Broadway play on the final hours of Elvis Presley’s life – “The King, The Final Hours” – which opens in New York City on Oct. 17.

Macias says the publicity his firm secured for the play has helped drive early ticket sales. The play has been featured on NY1, Brooklyn Eagle, Broadway Box, Rock and Roll Globe, Broadway World, Talkin Broadway, and others. Macias says his firm will expand into theater PR and marketing beginning in 2019.

“It’s getting harder for businesses to navigate this complicated media landscape,” said Macias. “You need an experienced and proven media strategist to stand out from the clutter. Our team is always working hard to make sure our clients get the best coverage that continually converts to revenue, sales and downloads.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

About the ACQ5 Awards

Since 2006, the ACQ Global Awards recognizes innovators and industry leaders across a spectrum of industries. The firms and businesses are nominated and selected by industry peers who understand the challenges and accomplishments within PR and marketing.

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Q3 Media Report for MACIAS PR – Media Deliverables

NEW YORK – October 1, 2018 – (Newswire.com)  The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from July to September 2018.

MACIAS PR secured TV segments, newspaper and online features that targeted Millennials, women, fitness conscious consumers, voters, theatergoers and enterprise with stories in Bustle, CBS NEWS, Women’s ENews, Now This and others.

A local TV station in Baltimore, Channel 2, ran a long feature on the firm’s nonprofit client that promoted their summer educational tech program, while NY1 ran a segment on a play that MACIAS PR is promoting to New Yorkers.

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PR Advice for CEOs – Why it’s Important to Brag

By Mark Macias

I frequently media train CEOs and founders of companies on how to deliver their message to reporters. One mistake many CEOs make with reporters is not what they say – but what they don’t say.

When you speak with reporters, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.

You might think reporters already know that your product won an industry award. Or maybe you’ll assume that the reporter read your Wikipedia page and learned about your experience. It’s possible, but do you want to leave your selling point to chance?

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Why Story Angle Matters with the Media

By Mark Macias

The two photos might look similar at quick glance. It’s the Brooklyn Bridge with people on the street. It’s shot on the same day.

When it comes to the media, the position of the angle makes the difference between success and failure. The best PR firms understand the nuances and viewpoint that can change with subtlety.

MACIAS PR continually digs for the unique angle that best positions the client in the news. We don’t just run with our first big idea, nor do we “spray and pray” for media placements.

Each media campaign and story pitch is methodical and debated.

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What Media Deliverables can you Expect?

By Mark Macias

I conversed recently with a health tech startup out of Eastern Europe, looking for PR. Following our conversation, the company asked a straight-forward question via email: What kind of media deliverables can we expect?

Many PR firms promise the world during the sell, but fail to deliver once the contract is signed. I know this because I continually hear from potential clients on how they got burned by their last PR firm.

So how can you protect your business and brand to ensure you get the most exposure and best coverage?

Continue reading “What Media Deliverables can you Expect?”

Get your Brand into the Conversation – Example

By Mark Macias

How do you get clients talking about your brand, product or service? Water cooler material is one approach that MACIAS PR continually leverages with our media campaigns.

Today is one of the hottest days of  summer – so what are people likely talking about? My guess is the weather. Here’s how we positioned our digital health client on CBS 2 and a popular health news site by creating water cooler material.

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