How Media Mergers are Changing the PR Landscape – Forbes Analysis

By Mark Macias

It seems like there is new speculation everyday when it comes to media mergers. If you’re looking to get your brand in front of these media outlets, you really have to pay attention because it does impact the way publicists sell stories.

I recently wrote a story for Forbes on this topic, which you can read here. If you’re short on time, I’ll give you a quick summary.

This new alignment of media conglomerates has a huge impact on the overall news industry and the way publicists sell stories to reporters.

Back in 2003, I was Executive Producer with NBC at the time of the Telemundo acquisition.  Many of my Hispanic colleagues said the new acquisition would create a stronger news force for our community.

We would have the power of NBC behind us — they said — giving us more journalists to pursue stories in our community. Sadly, I predicted it wouldnt work like that and today we can see the results. Emails for the Telemundo news department have been converted to nbcuni.com addresses. And the news desks in New York for NBC and Telemundo are combined into one desk. 

News organizations need to turn a profit. And the larger organizations that have shareholders are even more beholden to the bottom line. Many business owners tell me why the media has a responsibility to do certain stories. And many times, I agree.

But capitalism ranks higher than journalism based on my media experience. If the news story doesn’t generate an audience, it’s unlikely to move forward. 

This is one of the strategies behind our agency. We look for that commercial angle before we pitch any reporter.

If you want to learn more, you can read my Forbes article that gives you more background on this topic. I elaborate on what publicists need to do to stand out in this new world.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.

Does Performance based PR work? Forbes Analysis: pros and cons

By Mark Macias

Every once in a while, I’ll get a request from a potential client asking if my PR agency would work off a performance-based structure. 

It happened again recently and inspired this thought leadership I wrote for Forbes.

In theory, a performance-based model sounds like a great idea. The client doesn’t pay for anything unless the PR agency succeeds. Of course, as most entrepreneurs learn, if any deal is too one-sided, you lose money.

I don’t think many entrepreneurs really understand the depth, strategy and resources required to run a successful media campaign that leads to earned media — and I’m not talking about a press release. I’m talking about a bonafide news story or feature in a publication that you read.

You can read my analysis in Forbes here. If you’re short on time, here’s an abridged version of my thoughts on performance based PR.

Continue reading “Does Performance based PR work? Forbes Analysis: pros and cons”

Behind the Scenes of PR Agency – What PR is Really Like

It’s not always pretty in PR but like the caption says, we get it done. MACIAS PR is scrappy in our approach, and the end result is pure beauty for our clients.

But don’t take our word for it. Let us show you a few of the media placements we have placed for our clients over the last 2 weeks.

Local TV Media Placements

MACIAS PR has already secured 4 TV segments for our digital health client during the month of February. The TV segments aired in Tampa Bay, Kansas City, Dallas and Houston. Three of those four markets are top 20 media markets.

So how did we do it?

We came up with conversation topics to get our client on the news. In early February, everyone was talking about the Super Bowl. So we created a campaign around the two quarterbacks playing in the game.

Our agency came up with a creative way to measure the nutrition stats of the two quarterbacks to see how it would impact their game. Here’s a look at how the segment ran in Kansas City.

 

It’s important to reach your audience where they are engaged. In the case of Kansas City and Tampa, their fans were engaged with the big game.