How to Measure the Value of Public Relations – USC Study

Global Communications Report 2017 – USC Annenberg School for Communications and Journalism

By Jon Davis

There’s a new study out of USC that breaks down the value of public relations. The 2017 Global Communications Report was conducted by the USC journalism and communications departments, trying to identify trends in PR. One section of the report asked executives how they believed PR brought value to their business.

As their above chart shows, The survey found that executives overwhelmingly believe that PR helps their business achieve its objective.

Specifically, roughly 89 percent of those surveyed said they believed PR helped achieve their overall marketing objective. Continue reading “How to Measure the Value of Public Relations – USC Study”