MACIAS PR Named 2019 Strategic PR Firm of the Year

​The ACQ5 Global Awards has announced the top tech and healthcare public relations firm, MACIAS PR, has been named the 2019 Strategic PR Firm of the Year by marketing and industry peers.

The global award is based on an independent analysis of marketing and industry professionals who evaluate media deliverables, expertise and innovation in public relations and digital marketing.

In 2019, MACIAS PR led media and branding campaigns for clients in digital health, technology, biotech, politics, e-commerce and the nonprofit sectors. Those media campaigns led to prominent features for their clients with the NBC Today Show, Washington Post, USA Today, ABC News, Wired, TechCrunch, People Magazine, CNN, New York Times, Politico and others.

This is the third year in a row that MACIAS PR was recognized by the ACQ5 Global Awards. In 2017 and 2016,  Finance Monthly also named MACIAS PR the Financial PR Firm of the Year and the PR Consultant Firm of the Year in 2015.

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What is Public Relations? Does your business need PR?

By Annalee Tacuri

What is PR? It’s a simple question that many business owners ask MACIAS PR in conversations. In short, Public Relations introduces your brand or story directly to consumers through a third source. The media is one of the most popular platforms used in PR. Unlike advertising, public relations doesn’t buy media placements. The PR firm places your story in the media.

How is PR different from advertising?

  • Credibility: When commercials appear, you just want them to be over and return back to what you were watching. Consumers don’t trust ads, because the ads are trying to sell you a product. However, a TV segment brings more credibility to your product or service since it’s coming from the media.
  • Target Audience: Ads focus on targeting potential customers. PR can also target your desired customer by placing stories in the desired media outlet. But unlike advertising, PR continues working for your business long after the budget is over. With advertising, your ads are immediately pulled when your budget runs out.
  • Goals: Public Relations builds brand awareness through influential media placements. They also build trust with consumers who watch the story on TV or read it in the newspaper.

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Macias PR Launches new PR Mobile App

 

The Publicity App

Macias PR has just released a new PR mobile app that can help tech startups and business owners identify the news narrative needed for coverage.

The Publicity App was developed by our team, applying many of the media strategies we use to secure coverage for our clients. The free mobile app teaches users how to create a timely, targeted and customized narrative for any media campaign. It includes real life examples of successful media campaigns and contains interactive games that strengthen your understanding of the PR industry.

The Publicity App also guides users through the initial steps for launching the most common types of PR campaigns: 1) Startup Publicity 2) Event Promotion 3) Credibility 4) Online/SEO 5) Crisis Management and 6) Revenue Generation.

Of course, it’s important to remember every PR campaign is customized based on timely components, the competition and even a business model. Users of The Publicity App must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn’t know where to start.

You can download the iPhone app here and the Android app here. And when you’re ready for a more customized media strategy, reach out to us and Mark will help you with a more customized media strategy based on your business goals.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Top Financial PR Firm of 2015 – Macias PR Selected

Finance Monthly Top PR Firm USA 2015By Mark Macias

During my time with NBC and CBS, I was nominated for five Emmys in five different categories. It felt good to be honored by my journalism peers, but today Macias PR received an international recognition that feels even better than those five Emmy nominations.

The international publication, Finance Monthly, announced today that Macias PR is the 2015 top “PR Consultant Firm of the Year – USA.” The M&A Awards contained several big named firms, including Deloitte, KPMG and PwC, but Macias PR was the only Public Relations firm selected from the USA.

Every industry and era inspires a business or technology that tries to disrupt the status quo. In a critical thinking profession, like public relations and journalism, I suspect it may take a few decades before robots learn how to gather news and pitch publicists.

But I’d like to believe Macias PR is slowly disrupting the public relations industry, and challenging the PR giants on innovation, cost, strategy, expertise and deliverables. Now, Finance Monthly has validated that belief by selecting Macias PR as the “PR Consultant Firm of the Year.”

The Finance Monthly editorial team of researchers applied a 10-point criterion to select and identify the top PR firm in the USA that included measurements of:

  • Strategic Thinking and Planning
  • Expertise and Innovation
  • Innovation in Client Care
  • Peer Recognition and Personal Achievement
  • Deliverables in the Previous 12 Months Compared to Industry Peers
  • Involvement in Significant Transactions
  • Size (value) of Involvement within Transactions & Deals

Our team always knew that we delivered more media placements at a faster pace than any big-named PR firm, including many of the largest tech and financial PR firms. If we are fortunate enough to earn your business, I believe you will see why our team has discovered passion and conviction, combined with hard work and critical thinking will always outperform the industry leaders in any profession.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Selling PR like a Magician

By Mark Macias

Sometimes you just get lucky.

As a business owner, I am extremely lucky to work closely with the CEO of one of the country’s oldest lending organization. Every time we speak, I learn how to become a better business owner, entrepreneur, publicist and person.

Earlier this week, this CEO led an inspiring speaking series where he explained how he uses “magic” to sell in his boardroom. Not the kind of magic that deceives people, but the kind of magic that allows people to believe in you and your product.

We may not realize it, but if we want to grow our businesses, we must inspire others to believe in our products or services. Tech startups, young entrepreneurs and even experienced business owners must continually prove to potential customers or clients why our expertise will take their business to a higher level. We must also convince journalists to believe in our tech startup or business if we are going to succeed with media placements.

As a former Executive Producer with NBC in New York, I needed to believe in a story before I approved it. Now, as the owner of a PR firm, I need to get other journalists to believe in our clients if we are going to succeed in our media campaigns. And after listening to this inspiring speech, I am going to sprinkle a little “magic” as we try to sell our stories to reporters.

So what is this magic that this CEO shared with his audience made up of business owners, entrepreneurs and sales people? Click here to read that story I wrote for Digital Journal and to watch a video excerpt from his speech.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.