By Christina Iemma

Social media strategy is a key component for generating sales and driving business leads. Platforms like Facebook, Instagram, Youtube and Twitter are more than just sources of entertainment. They allow companies to brand themselves and accessible to consumers.

MACIAS PR firm has run social media campaigns for service providers, politicians, restaurants, bars and others. We leverage creativity, videos, programming concepts, animated ads and pop culture to introduce our clients’ brands into targeted news feeds.

Our strategy creates an emotional connection with their brands and their clients by creating strong content and connecting with their audience. Our end result is more followers, better brand recognition and even exposure.

Research from Statista shows that 81 percent of Americans had a social media profile last year, and it will continue to grow throughout this year.

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