Case Study: MACIAS PR helps Elevate Accounting Services Firm by Leveraging the Media

Client: MBS Accounting Technology & Advisory
Industry: Accounting Firm
Year: 2017

Introduction

MBSATA, an accounting technology and advisory firm, approached MACIAS PR to enhance their brand presence, generate new business leads, and promote their annual tech conference. Given the challenges of making accounting an engaging topic for media, MACIAS PR devised a targeted strategy to position MBSATA as a thought leader in the nonprofit and tech startup space. All of our advanced publicity promoted their annual tech event, helping it achieve its largest turnout ever.

Challenge

Accounting is a mundane and systematically uninteresting topic for journalists. Additionally, the broad nature of accounting services—including bookkeeping and financial advisory— reinforced a perception that this firm was like all the rest. Our PR campaign needed to identify fresh angles that would appeal to the media while aligning with MBSATA’s key audience segments: nonprofit organizations and tech startups.

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