Tag: top public relations firms nyc

Top PR Consultant Firm of the Year – 2015 Winner

Posted on by Mark Macias

 

Screen Shot 2015-09-23 at 10.07.14 AMBy Mark Macias

It feels great when we are able to secure prominent news stories for our clients with the most influential news organizations, but I have to admit, it feels even better when your peers and clients recognize your hard work with an international award that honors your achievements.

Macias PR was just named the “Top PR Consultant Firm of the Year – USA” for 2015 by Finance Monthly. It’s a prestigious industry recognition that evaluates talent, expertise, creativity, innovation and deliverables for advisory and legal consultants across Europe, Asia and the USA.

A team of researchers from Finance Monthly evaluated key categories to identify and select the top PR firms from around the world.

Their identification and selection process involved a 10-point criterion that included a quantitative and qualitative assessment of the firm’s expertise and deliverables within the financial media. Their researchers also interviewed both clients and journalists in assessing the PR firm’s media strategy, media expertise, innovation and industry expertise.

What does this mean to you as a client or potential client?

This recognition by financial journalists demonstrates why strategy trumps size. We don’t want to be the biggest PR firm in the world. We want to be the best PR firm for you. And in 2016, we will continue to out-work and out-think the global PR firms as we strive to help our clients grow their business on the international stage. We will never throw bodies at campaigns, like the big PR firms promise. Instead, we will throw minds at every problem and come up with the most original strategy tailored for you.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Thought Leadership PR Campaigns

Posted on by Mark Macias

11807127_825990304163113_8766815050136833856_oBy Mark Macias

Thought leadership is one of the best ways to distinguish your tech startup or business from its competitors, especially if you are a CEO. Your experience brings credibility while personal case studies can teach other tech startups or entrepreneurs how to do it better, which makes for a great business story.

When speaking with potential clients, I always try to get into their minds quickly to identify how credible they will be when speaking with the media. This is particularly important with tech startups that historically enter the business with little credibility. In these situations, it can be helpful to find unique personal stories that can help your narrative.

For example, we work with the CEO of a major lending organization who is also a Latino from Queens. Yes – his expertise is in financial, but he also brings a new dimension of expertise based on his life experiences. How does a Latino rise to the top of a lending organization that was founded by JP Morgan more than 100 years ago? How did he use his culture to help grow his customer base among Hispanics? How did he assimilate into a financial industry that is not known for its diversity? What did the streets of Queens teach him that he applies to the board room?

We used those same questions to get that CEO in the NY Daily News (story above) and later this week, he will be on CNN en Español in prime time, talking about what he learned on the streets of Queens and how he is applying it at work. Thought leadership is about introducing new ideas and life experiences so next time you’re brainstorming on publicity  ideas, go back to your roots and work backwards.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.