PR Firm of the Year – 2015 Milestones and Media Placements

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By Mark Macias

2015 was a big year for Macias PR. Finance Monthly named us the “PR Consultant Firm of the Year – USA” based on the media placements we delivered for our clients. And while that award did bring us some international attention, there were many other milestones and achievements that Macias PR delivered for our clients.

Here’s a look back on the 2015 milestones that led to Macias PR being named the PR firm of the year.

  • Macias PR secured prominent national and international news coverage for our clients in healthcare, financial, tech, legal, political and nonprofit. Our clients appeared multiple times in the Wall Street Journal, Inc Magazine, Bloomberg News, Washington Post, Daily Mail UK, Bloomberg News, CNBC, CNN, CBS News, ABC News and others.
  • Mark Macias became a PR expert for CNBC, giving weekly political and media analysis on topics ranging from the US Presidential elections to timely business issues.
  • Macias PR organized two hedge fund and private equity forums in New York and Connecticut. The hedge fund publication, All About Alpha broadcast video portions of the New York forum. Other online financial news sites also ran video excerpts of the panels.
  • Macias PR launched two mobile communications apps – The Publicity App and Blush No More. The Publicity App guides business owners through the initial steps of launching their own PR campaign, while Blush No More helps consumers through those awkward silent moments. Blush No More became the fastest growing communications app in the summer of 2015, according to its publisher Mobincube. Macias PR ran the publicity campaign for Blush No More, securing stories for the app in Yahoo News, Yahoo China, The Daily Mail UK, GQ Italy, Channel 11 in New York, AOL News and others. It has since been downloaded in more than 60 countries, including China, Iraq, Egypt and Pakistan.
  • Mark Macias addressed the Alternative Asset Summit in Las Vegas, giving fund managers from around the world advice on how they can use the media as a client acquisition strategy.
  • Macias PR was selected as the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. Researchers and journalists with the financial publication applied a 10-point criterion to select and identify the top PR firm. Their team quietly assessed the number of media placements we delivered for our clients, they interviewed reporters who assessed our expertise and interaction with them, they assessed our strategic thinking and looked at the innovation we delivered from a PR perspective.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Macias PR Launches new PR Mobile App

 

The Publicity App

Macias PR has just released a new PR mobile app that can help tech startups and business owners identify the news narrative needed for coverage.

The Publicity App was developed by our team, applying many of the media strategies we use to secure coverage for our clients. The free mobile app teaches users how to create a timely, targeted and customized narrative for any media campaign. It includes real life examples of successful media campaigns and contains interactive games that strengthen your understanding of the PR industry.

The Publicity App also guides users through the initial steps for launching the most common types of PR campaigns: 1) Startup Publicity 2) Event Promotion 3) Credibility 4) Online/SEO 5) Crisis Management and 6) Revenue Generation.

Of course, it’s important to remember every PR campaign is customized based on timely components, the competition and even a business model. Users of The Publicity App must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn’t know where to start.

You can download the iPhone app here and the Android app here. And when you’re ready for a more customized media strategy, reach out to us and Mark will help you with a more customized media strategy based on your business goals.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Increase Holiday Sales with PR

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By Mark Macias

Most Internet retailers will turn to online ads for their holiday promotions, but PR can in many ways be more cost effective and targeted than any online ad campaign. First off, Internet bots steal much of your ad budgets. (You can read another article I wrote on Internet bots by clicking here), while online news stories typically remain on a news site long after your PR campaign ends.

But here is an even bigger reason why PR can be very effective during the holiday seasons. The journalism bar for news coverage actually drops during the month of December, especially for tech startups searching for publicity.

During my time as an Executive Producer with NBC and Senior Producer with CBS in New York, our news staff always dwindled in December as the staff went on vacation. However, news programming hours remained the same, so there were essentially fewer people doing the same amount of work. In print, this news staff shortage is even more pronounced in December because their ad page volume increases, which means more articles are needed to fill these additional pages. At the same time, their news staff shrinks with journalists taking their end-of-the-year vacations.

So how can you take advantage of the lowered journalism bar this holiday season?

Macias PR has published a holiday PR guidebook that can help business owners and entrepreneurs identify the holiday news peg that can get them on the news. The PR guidebook reveals five PR tactics that can increase your chances for coverage during the holiday season. You can download the free PR guidebook here.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Publicity vs Crisis Campaigns – The Different Strategies

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By Mark Macias

Crisis campaigns are always run differently than publicity campaigns. With a publicity campaign – especially for tech startup campaigns, the narrative is established before any reporter is pitched and when the campaign is executed effectively, the message should remain on point.

But with crisis campaigns, the script changes as the negative news develops. This is why one of the best strategies for crisis communications is to always get in front of the story. Don’t wait until a reporter has the story before you begin addressing the problem. Also, don’t avoid the negative news. Instead, address it straight on.

Here’s a recent article I wrote for CNBC that uses a real-life example as a crisis communications case study. In this situation, the person in the middle of the scandal – Charlie Sheen – executed this crisis campaign to near perfection. Click here to read the story.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.