Macias PR Launches new PR Mobile App

 

The Publicity App

Macias PR has just released a new PR mobile app that can help tech startups and business owners identify the news narrative needed for coverage.

The Publicity App was developed by our team, applying many of the media strategies we use to secure coverage for our clients. The free mobile app teaches users how to create a timely, targeted and customized narrative for any media campaign. It includes real life examples of successful media campaigns and contains interactive games that strengthen your understanding of the PR industry.

The Publicity App also guides users through the initial steps for launching the most common types of PR campaigns: 1) Startup Publicity 2) Event Promotion 3) Credibility 4) Online/SEO 5) Crisis Management and 6) Revenue Generation.

Of course, it’s important to remember every PR campaign is customized based on timely components, the competition and even a business model. Users of The Publicity App must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn’t know where to start.

You can download the iPhone app here and the Android app here. And when you’re ready for a more customized media strategy, reach out to us and Mark will help you with a more customized media strategy based on your business goals.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Increase Holiday Sales with PR

top tech pr firms

By Mark Macias

Most Internet retailers will turn to online ads for their holiday promotions, but PR can in many ways be more cost effective and targeted than any online ad campaign. First off, Internet bots steal much of your ad budgets. (You can read another article I wrote on Internet bots by clicking here), while online news stories typically remain on a news site long after your PR campaign ends.

But here is an even bigger reason why PR can be very effective during the holiday seasons. The journalism bar for news coverage actually drops during the month of December, especially for tech startups searching for publicity.

During my time as an Executive Producer with NBC and Senior Producer with CBS in New York, our news staff always dwindled in December as the staff went on vacation. However, news programming hours remained the same, so there were essentially fewer people doing the same amount of work. In print, this news staff shortage is even more pronounced in December because their ad page volume increases, which means more articles are needed to fill these additional pages. At the same time, their news staff shrinks with journalists taking their end-of-the-year vacations.

So how can you take advantage of the lowered journalism bar this holiday season?

Macias PR has published a holiday PR guidebook that can help business owners and entrepreneurs identify the holiday news peg that can get them on the news. The PR guidebook reveals five PR tactics that can increase your chances for coverage during the holiday season. You can download the free PR guidebook here.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.