MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups, securing publicity that led to increased funding. (We have the case studies to prove it). Our firm has also run branding and media campaigns for established companies and brands that needed to stand out from the clutter.

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

When are the best times to pitch TV reporters and producers

By Mark Macias

TV and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. The best PR firms understand the best times to approach journalists. And it’s not as obvious as you think. This is one of the many insider tactics MACIAS PR applies when getting our story ideas in front of reporters.

A journalist’s deadline varies by beat and city but generally speaking, every TV reporter — that files a daily story —  is under deadline three hours before the newscast.

Many publicists know the unwritten rule is to never pitch a story during a newscast, but that’s not always the case. There are times when it is not only appropriate but strategic to pitch during a newscast.

Continue reading “When are the best times to pitch TV reporters and producers”

Leveraging Influencers with Digital Strategy

By Mark Macias

Leveraging influencers is all the rage with right now digital strategy, even when it’s not always the best, targeted approach.

Yes, influencer campaigns can work well and raise the profile of your tech brand but it’s not for every brand or industry. Some brands are better off going the traditional route.

First, here’s how influencers can be leveraged successfully and how my PR firm executed a digital campaign with a tech startup.

Continue reading “Leveraging Influencers with Digital Strategy”

Keeping your Media Campaign Strong to Reporters

top tech pr firms nyc macias pr public relations

By Mark Macias

Before our team launches any media campaign, we always begin with a creative exercise that brings everyone into a creative mindset. No, it has nothing to do with yoga or chanting. It’s actually a fun game that brings clarity to the idea.

Clarity is crucial for the launch of all creative projects. As the above photo shows, it brings focus to the idea, vision to the development and direction to the work. But clarity is also needed in our communication with the media.

Earlier this week, I was on the phone as a client discussed a complex topic with the reporter. Both are smart people, but clarity was missing from the message. The client went deep into the topic but the reporter was still on the surface. The idea was missing its focus. Luckily, we brought clarity back to the interview and that story will run soon.

When speaking with reporters about complex topics, make sure your mind is focused. If you’re distracted with work or angry at staff, it will likely come across. Take the time to make sure you are in the right mindset, or you risk losing a crucial placement after all of the hard work is done. There’s nothing worse than landing a big interview but losing the story because the message was lost. A little clarity before the call will bring it into focus.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

PR Firm of the Year – 2015 Milestones and Media Placements

Top PR Firms Macias PR photo

By Mark Macias

2015 was a big year for Macias PR. Finance Monthly named us the “PR Consultant Firm of the Year – USA” based on the media placements we delivered for our clients. And while that award did bring us some international attention, there were many other milestones and achievements that Macias PR delivered for our clients.

Here’s a look back on the 2015 milestones that led to Macias PR being named the PR firm of the year.

  • Macias PR secured prominent national and international news coverage for our clients in healthcare, financial, tech, legal, political and nonprofit. Our clients appeared multiple times in the Wall Street Journal, Inc Magazine, Bloomberg News, Washington Post, Daily Mail UK, Bloomberg News, CNBC, CNN, CBS News, ABC News and others.
  • Mark Macias became a PR expert for CNBC, giving weekly political and media analysis on topics ranging from the US Presidential elections to timely business issues.
  • Macias PR organized two hedge fund and private equity forums in New York and Connecticut. The hedge fund publication, All About Alpha broadcast video portions of the New York forum. Other online financial news sites also ran video excerpts of the panels.
  • Macias PR launched two mobile communications apps – The Publicity App and Blush No More. The Publicity App guides business owners through the initial steps of launching their own PR campaign, while Blush No More helps consumers through those awkward silent moments. Blush No More became the fastest growing communications app in the summer of 2015, according to its publisher Mobincube. Macias PR ran the publicity campaign for Blush No More, securing stories for the app in Yahoo News, Yahoo China, The Daily Mail UK, GQ Italy, Channel 11 in New York, AOL News and others. It has since been downloaded in more than 60 countries, including China, Iraq, Egypt and Pakistan.
  • Mark Macias addressed the Alternative Asset Summit in Las Vegas, giving fund managers from around the world advice on how they can use the media as a client acquisition strategy.
  • Macias PR was selected as the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. Researchers and journalists with the financial publication applied a 10-point criterion to select and identify the top PR firm. Their team quietly assessed the number of media placements we delivered for our clients, they interviewed reporters who assessed our expertise and interaction with them, they assessed our strategic thinking and looked at the innovation we delivered from a PR perspective.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Publicity vs Crisis Campaigns – The Different Strategies

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By Mark Macias

Crisis campaigns are always run differently than publicity campaigns. With a publicity campaign – especially for tech startup campaigns, the narrative is established before any reporter is pitched and when the campaign is executed effectively, the message should remain on point.

But with crisis campaigns, the script changes as the negative news develops. This is why one of the best strategies for crisis communications is to always get in front of the story. Don’t wait until a reporter has the story before you begin addressing the problem. Also, don’t avoid the negative news. Instead, address it straight on.

Here’s a recent article I wrote for CNBC that uses a real-life example as a crisis communications case study. In this situation, the person in the middle of the scandal – Charlie Sheen – executed this crisis campaign to near perfection. Click here to read the story.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Top PR Consultant Firm of the Year – 2015 Winner

 

Screen Shot 2015-09-23 at 10.07.14 AMBy Mark Macias

It feels great when we are able to secure prominent news stories for our clients with the most influential news organizations, but I have to admit, it feels even better when your peers and clients recognize your hard work with an international award that honors your achievements.

Macias PR was just named the “Top PR Consultant Firm of the Year – USA” for 2015 by Finance Monthly. It’s a prestigious industry recognition that evaluates talent, expertise, creativity, innovation and deliverables for advisory and legal consultants across Europe, Asia and the USA.

A team of researchers from Finance Monthly evaluated key categories to identify and select the top PR firms from around the world.

Their identification and selection process involved a 10-point criterion that included a quantitative and qualitative assessment of the firm’s expertise and deliverables within the financial media. Their researchers also interviewed both clients and journalists in assessing the PR firm’s media strategy, media expertise, innovation and industry expertise.

What does this mean to you as a client or potential client?

This recognition by financial journalists demonstrates why strategy trumps size. We don’t want to be the biggest PR firm in the world. We want to be the best PR firm for you. And in 2016, we will continue to out-work and out-think the global PR firms as we strive to help our clients grow their business on the international stage. We will never throw bodies at campaigns, like the big PR firms promise. Instead, we will throw minds at every problem and come up with the most original strategy tailored for you.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Thought Leadership PR Campaigns

11807127_825990304163113_8766815050136833856_oBy Mark Macias

Thought leadership is one of the best ways to distinguish your tech startup or business from its competitors, especially if you are a CEO. Your experience brings credibility while personal case studies can teach other tech startups or entrepreneurs how to do it better, which makes for a great business story.

When speaking with potential clients, I always try to get into their minds quickly to identify how credible they will be when speaking with the media. This is particularly important with tech startups that historically enter the business with little credibility. In these situations, it can be helpful to find unique personal stories that can help your narrative.

For example, we work with the CEO of a major lending organization who is also a Latino from Queens. Yes – his expertise is in financial, but he also brings a new dimension of expertise based on his life experiences. How does a Latino rise to the top of a lending organization that was founded by JP Morgan more than 100 years ago? How did he use his culture to help grow his customer base among Hispanics? How did he assimilate into a financial industry that is not known for its diversity? What did the streets of Queens teach him that he applies to the board room?

We used those same questions to get that CEO in the NY Daily News (story above) and later this week, he will be on CNN en Español in prime time, talking about what he learned on the streets of Queens and how he is applying it at work. Thought leadership is about introducing new ideas and life experiences so next time you’re brainstorming on publicity  ideas, go back to your roots and work backwards.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

The DNA of a Top Publicist

The DNA of a Publicist(2)By Mark Macias

Every great athlete has a DNA that gives him an edge regardless of sport. Basketball needs a tall genetic code, football prefers weight and bulk, etc.

It’s no different with publicity. During my time with NBC and CBS, I saw a certain kind of DNA excel in journalism. He was driven, adaptable, curious, secular and even gregarious. While public relations is a different industry, the genetic code is similar.

Just like the above Facebook post demonstrates, if you’re looking for the best publicist, you want to find a person who is agile, fast and impulsive like the grasshopper. News moves quickly and a great publicist understands how to adapt to that changing environment.

But at the same time, a great PR firm also must show perseverance and strength because great media placements don’t happen overnight. A successful media campaign takes time and a lot of lobbying. It also takes a specific kind of creative intelligence to frame a story in a way that the media will find intriguing.

Keep those traits in mind as you look for the “Best PR Firm”. Bigger is not always better. The elephant alone is weak if he relies solely on his powerful weight. The grasshopper is an easy kill unless he keeps moving. But when combined, the two make for a powerful force especially in the world of public relations. And that’s advice that applies to publicity for every industry – tech, financial, service sector – you name it.

Macias PR was named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.