Every business wants to stand out, but when it comes to the media, you need to be extremely careful with your brand during a communications crisis. If you are reckless with your message, you risk ruining your image.
Or worse, if the media finds a flaw in your story, you could face a potential crisis campaign with negative news on the web forever. I recently wrote a CNBC editorial on why presidential candidate, Donald Trump, put his brand in jeopardy with his latest campaign shuffle.
This isn’t intended to be a political story, but rather an objective analysis on why your messaging is crucial. You can read the full CNBC story by clicking here:
Clients are always asking us, “how do you measure PR campaign success?” Media placements are one of the easiest ways to evaluate the success of a PR campaign because it is measurable by viewers, influence and conversation.
Roughly 5 million people pick up the Wall Street Journal daily – and that doesn’t include the number of online readers who find their stories from search engines, news sources or social media feeds. A story in the WSJ reaches influencers who lead the conversation. It brings credibility and exposure that no amount of introductions can make in a single day.
So how does Macias PR compare when it comes to media placements? Here’s our showcase reel of what we have delivered for our clients with the media. Oh – and this is only from the past 30 days. We don’t brag. We just work harder and think smarter.