Selling PR like a Magician

By Mark Macias

Sometimes you just get lucky.

As a business owner, I am extremely lucky to work closely with the CEO of one of the country’s oldest lending organization. Every time we speak, I learn how to become a better business owner, entrepreneur, publicist and person.

Earlier this week, this CEO led an inspiring speaking series where he explained how he uses “magic” to sell in his boardroom. Not the kind of magic that deceives people, but the kind of magic that allows people to believe in you and your product.

We may not realize it, but if we want to grow our businesses, we must inspire others to believe in our products or services. Tech startups, young entrepreneurs and even experienced business owners must continually prove to potential customers or clients why our expertise will take their business to a higher level. We must also convince journalists to believe in our tech startup or business if we are going to succeed with media placements.

As a former Executive Producer with NBC in New York, I needed to believe in a story before I approved it. Now, as the owner of a PR firm, I need to get other journalists to believe in our clients if we are going to succeed in our media campaigns. And after listening to this inspiring speech, I am going to sprinkle a little “magic” as we try to sell our stories to reporters.

So what is this magic that this CEO shared with his audience made up of business owners, entrepreneurs and sales people? Click here to read that story I wrote for Digital Journal and to watch a video excerpt from his speech.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.