By Mark Macias
When it comes to selecting from the best healthcare PR firms, don’t fall for a fast-talking publicist or sales pitch. Listen closely to their media strategy and approach. Ask them how they are going to get your healthcare product or service on the news? The best media strategists will know off the top of their head how they will position your brand. They won’t need to “research” a strategy – or in more simple terms – see how other PR firms would position your brand.