I conversed recently with a health tech startup out of Eastern Europe, looking for PR. Following our conversation, the company asked a straight-forward question via email: What kind of media deliverables can we expect?
Many PR firms promise the world during the sell, but fail to deliver once the contract is signed. I know this because I continually hear from potential clients on how they got burned by their last PR firm.
So how can you protect your business and brand to ensure you get the most exposure and best coverage?
How do you get clients talking about your brand, product or service? Water cooler material is one approach that MACIAS PR continually leverages with our media campaigns.
Today is one of the hottest days of summer – so what are people likely talking about? My guess is the weather. Here’s how we positioned our digital health client on CBS 2 and a popular health news site by creating water cooler material.
Disruption doesn’t just come from technology. It also comes from lawmakers who introduce new laws that restrict or hinder your business. Airbnb is facing this disruption from municipalities across the country and it’s a lesson all entrepreneurs should heed.
Airbnb may be a disruptor but when it comes to this branding and PR campaign against the hotel trade industry, it is failing like a poorly managed tech startup. Here are 5 of the mistakes I outlined in the Luxury Daily article.
The best publicists are always selling stories to reporters and producers, while the biggest PR firms are selling new work. Sales is a required function of both sides of the PR business.
I always tell potential clients, I didn’t grow up selling PR accounts. I grew up in the media, selling stories to journalists – and to the public. Yes, we have to sell business and submit proposals just like all other PR firms, but I don’t want this firm to ever sell accounts, for the sake of selling. I want to help businesses develop and grow their brand.
There are many businesses that aren’t a good fit for PR, and I tell those clients when I don’t think MACIAS PR can help them. I also try to explain why they may have a better alternative for their budget. In a karmic world, it will come back to us.
A consistent and successful media campaign is like a river. It must continually move and replenish itself with new ideas. A fast-moving river lures you in with its sound, smell and eyes – and essentially appeals to your senses.
The best PR campaigns must also appeal to those same sensories.
Duration builds relationships with clients, but when it comes to media campaigns, time can frequently make campaigns more challenging.
How do you continually find that next big idea for the media interested? This is when brainstorming and curiosity become a major factor.
Memorial Day is right around the corner, but MACIAS PR is not in vacation mode. We are still securing media placements for our clients with magazines, newspapers and TV.
The week leading up to Memorial Day Weekend is notoriously difficult when it comes to securing media placements. I can say from experience, TV newsrooms are understaffed as reporters, producers and photographers request vacation days to maximize the long holiday weekend.
Despite that obstacle, MACIAS PR secured two TV segments for clients in Baltimore and Philadelphia. We also secured a story with the largest newspaper in Houston. And our clients are in two national magazines. You can see those placements in the above photo.
I spoke with a potential client from a family office yesterday and he asked me about videos. Do I think they are helpful? How do we leverage videos for more exposure? How can videos help his brand?
Google doesn’t reveal much about its search algorithms, but it does admit websites with videos get higher priority with their search engine. So how do you leverage videos into content that other news sites will pick up?
MACIAS PR frequently organizes panels and events for our clients in finance, healthcare and tech. In the video below, you can see a hedge fund panel that MACIAS PR hosted for fund managers and service providers. But others who didn’t attend that hedge fund forum also got to see and hear this panel after a hedge fund site published these videos.
Forbes is one of the most influential publications when it comes to reaching business leaders. The publication also employs some of the smartest journalists in the biz, making it that much harder to secure placements.
Throughout my TV career with NBC and CBS, publicists used to ask me in private: why don’t producers and reporters ever respond to my emails or phone calls?
Journalists, producers, reporters and writers get a ton of unsolicited emails every day. I’m sure you know that. Let me tell you something you don’t know.
This morning, I texted a long-time colleague from CBS and asked her about a TV segment she had already shot on my client. The story is shot, so the hardest and most difficult work is essentially done. I had texted her earlier in the week, and got no response.
Had I been your typical publicist, I would probably would have assumed she didn’t care. But I know this reporter well. I know she likes the story and she’s also a personal friend.
Earlier this week, President-elect Donald Trump gave his first press conference since the election. It was a big event for journalists since many news organizations haven’t been able to directly ask him questions regarding investigative stories they were pursuing.
During my time with NBC and CBS, I covered many press conferences from politicians, CEOs and celebrities. Now, as the owner of this PR firm, I have also organized and coached many executives on how to deal with the media.