Macias PR – Gives Publicity and Branding Advice on TV

Mark Macias of Macias PR was recently on Channel 3 in Phoenix, giving publicity and branding advice to personalities and business owners. The segment focused around two mobile apps that were created by Macias PR – Blush No More and The Publicity App.

Blush No More is a communications app that helps people in awkward social situations while The Publicity App helps businesses with a preliminary PR map. Watch the video as our founder explains what inspired the mobile apps.

How PR helps you reach Investors – Statistical Look

Practically every hedge fund, private equity and asset management firm needs to reach investors. They can continue to go through friends, or maybe meet new investors through conferences, but there is one place that reaches all investors. A targeted media approach through Financial PR can introduce your fund or services to investors faster than any other approach. This video takes a closer look at how the media influences investors and their decision-making.

PR Firm of the Year – 2015 Milestones and Media Placements

Top PR Firms Macias PR photo

By Mark Macias

2015 was a big year for Macias PR. Finance Monthly named us the “PR Consultant Firm of the Year – USA” based on the media placements we delivered for our clients. And while that award did bring us some international attention, there were many other milestones and achievements that Macias PR delivered for our clients.

Here’s a look back on the 2015 milestones that led to Macias PR being named the PR firm of the year.

  • Macias PR secured prominent national and international news coverage for our clients in healthcare, financial, tech, legal, political and nonprofit. Our clients appeared multiple times in the Wall Street Journal, Inc Magazine, Bloomberg News, Washington Post, Daily Mail UK, Bloomberg News, CNBC, CNN, CBS News, ABC News and others.
  • Mark Macias became a PR expert for CNBC, giving weekly political and media analysis on topics ranging from the US Presidential elections to timely business issues.
  • Macias PR organized two hedge fund and private equity forums in New York and Connecticut. The hedge fund publication, All About Alpha broadcast video portions of the New York forum. Other online financial news sites also ran video excerpts of the panels.
  • Macias PR launched two mobile communications apps – The Publicity App and Blush No More. The Publicity App guides business owners through the initial steps of launching their own PR campaign, while Blush No More helps consumers through those awkward silent moments. Blush No More became the fastest growing communications app in the summer of 2015, according to its publisher Mobincube. Macias PR ran the publicity campaign for Blush No More, securing stories for the app in Yahoo News, Yahoo China, The Daily Mail UK, GQ Italy, Channel 11 in New York, AOL News and others. It has since been downloaded in more than 60 countries, including China, Iraq, Egypt and Pakistan.
  • Mark Macias addressed the Alternative Asset Summit in Las Vegas, giving fund managers from around the world advice on how they can use the media as a client acquisition strategy.
  • Macias PR was selected as the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. Researchers and journalists with the financial publication applied a 10-point criterion to select and identify the top PR firm. Their team quietly assessed the number of media placements we delivered for our clients, they interviewed reporters who assessed our expertise and interaction with them, they assessed our strategic thinking and looked at the innovation we delivered from a PR perspective.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Is All Publicity Good Publicity?

By Mark Macias

All publicity is not good publicity – contrary to the popular myth. In fact, sometimes even good publicity is wasted when it’s published on the wrong avenue.

I recently had a conversation with a NYC hotel marketing director who was trying to attract business travelers to her downtown hotel. She told me about her recent media campaign that targeted “mommy bloggers.”

When I asked why she was targeting stay-at-home mothers when her targeted clients were business travelers, she repeated that popular PR saying – “all publicity is good publicity.”

It’s important that every media campaign target its audience or you risk wasting valuable money on publicity that doesn’t bring a return. Yes – that publicity with mommy bloggers helped the hotel with exposure it didn’t have, but it would have been more effective if they would have devoted those same resources to business or travel writers.

If you’re a tech startup, dig deep to identify your targeted audience. What news outlets are your customers or clients reading? If it’s a tech B2B, it’s even more important to target the publications and trade magazines to ensure your campaign is successfully helping with your new business outreach.

So the next time you get publicity for your business, take it a step further – ask yourself: did this reach my targeted audience? If it didn’t, you might as well have posted a big billboard on an alley that no one sees.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Public Relations ROI – How to Measure an Effective PR Campaign

By Mark Macias

There are several traditional ways to measure the Public Relations ROI:

  • 1) number of media placements
  • 2) demographics and reader base for those media outlets
  • 3) increased credibility, which helps close sales;
  • 4) actual sales, which can be measured through links published in the news story 5) and SEO – since search engines now use news stories and blogger comments to measure the value of a website.

I hear the “how do you measure the ROI of PR” so frequently that our team put together a short white paper that goes more in-depth on it, which you can download here.

But there is another ROI of PR that is frequently overlooked. It’s more difficult to quantify but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands.

PR Influences Emotional Motivators

Motista researchers discovered 10 actions or urges – called “emotional motivators” that drive consumers to make a purchase. They included: a desire to stand out from the crowd (or fit in), feel secure, succeed in life, freedom and others.

You might not realize it, but “emotional motivators” are also a subconscious factor in most news stories you read and if played correctly, they can add another ROI to your media campaign.

For example, if you are a financial advisor, you need to continually find new investors. If a prominent news story articulates how your firm outperformed the markets – and grew the assets of your clients, you are achieving an “emotional motivator.” Your news story told investors  they can achieve freedom, success and feel secure by going with your firm.

If you’re a tech startup in need of credibility, a story in Techcrunch can lend credibility to potential investors who might need an “emotional motivator” to buy into your product or service. Likewise, if you’re an online retail startup, like Jet.com, taking on a behemoth Amazon, your media campaign might leverage the “emotional motivator” that connects with consumers who want to be different. How so? By pushing news stories that support how the Jet.com online retail experience and model is different and better than Amazon.

ROI of PR – Big Data Analysis

This ROI might sound nebulous to the analytics driven CMO, but Motista actually used big data in identifying how “emotional motivators” lead to higher revenue. It cited a credit card company that used “emotional motivators” to connect with Millennials for a new credit card launch. New card sales grew by 40 percent and usage increased by 70 percent with those consumers.

Are you feeling an emotional connection to Motista?

As the owner of the top-rated PR firm, Macias PR, I want to pick up the phone and hear more about how their data can grow my business. According to their researchers, that action would classify me as a “fully connected” consumer because it inspired me to inspire others. That’s another component of PR; it pushes your brand into the conversation.

As a former Executive Producer with NBC and Senior Producer with CBS in New York, I suspect that story I read on Motista was placed by a publicist. If so, Motista got a high ROI from that PR campaign. It not only raised the awareness of the brand to me – but it also raised the awareness of their brand to you. That’s the direct power of PR.

The VLOG below gives a little more insight on how to value an effective PR campaign.

Macias PR was named the 2015 and 2016 top PR Firm of the Year – USA by Finance Monthly. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

 

PR for Client Acquisition

What is the ROI of PR
What is the ROI of PR
By Mark Macias

 

What’s the secret sauce to PR? It’s one of the most popular questions I hear from tech startups and business owners who want to understand the process or formula for media placements.

 

That’s like asking a defense attorney, how do you get your clients out of jail, but for simplicity sake, every PR campaign must be unique and tailored to the client for it to succeed with media placements. There is no such thing as one size fits all when it comes to getting a story placed with the Wall Street Journal, USA Today or CNBC.

 

Earlier this week, I spoke with the CMO of a private equity firm who asked me about the process of PR. After I explained how PR works, I turned the question back to her and asked about her firm’s “process” for finding new clients. She said it involved emails, press releases and conferences.

 

Let me compare those three processes – email, press releases and conferences – to PR, as a form of client acquisition.

 

Emails – An email marketing blast is only as good as its list, but what is your personal response to spam? Do you view it in a favorable light? My PR firm has sent out invites to hedge fund/private equity forums, using email services like Chimp Mail. We weren’t selling our services – only inviting people to a free forum that discussed emerging trends in alternative assets. Less than 3 percent of the respondants even opened their email from Chimp Mail. This approach didn’t even give us a chance to introduce the forum because spam filters kept the message out. When I asked that CMO about their ROI from email, she admitted, it didn’t perform too well. This marketing approach will become even less influential as cyber hackers attempt to penetrate more emails via spam.

 

Press Releases – The term Press releases are thrown around randomly in the world of business. For clarity, a press release is not a method for getting a story on the news – contrary to what most people believe. A press release is posted on a PR newswire and no journalist, reporter or producer will go to the PR newswires to look for a story idea. However, a press release can help you with SEO when it is written correctly with key SEO terms. Ask yourself, what is the purpose of my press release before you send it out. A press release can be especially effective for tech startups that need to establish an online presence or put a milestone on the record, but if you’re hoping it will lead to a story in the Wall Street Journal, it’s a waste of money.

 

Conferences/Networking – We all need to network and conferences provide intimate opportunities to meet potential business partners in a less threatening environment. I’m actually speaking on a panel this week at a hedge fund conference in Las Vegas. If 100 people hear me speak and I meet another 100 new people, I will consider it a succeess. But it’s hard to introduce your services on a larger scale at conferences. Even if you bring a large team to the conference, most of us can’t associate a face with a business card after 15. And with some conferences now costing upwards of $8k, that is money that could be invested in a multi-month PR campaign that better spreads your message.

 

PR – I’m partial because I own a PR firm, but I’ve seen how a story in the news can lead to new clients. Mobile apps are one of the best ways to quantify the value of a PR campaign. Earlier this summer, Macias PR launched a communications app, Blush No More, to help position our top-rated firm in the news. One story in the Daily Mail UK led to more than 900 downloads. That Daily Mail story led to interest by Channel 11 in NYC, which ran a TV story on our mobile app. Another 800 new app downloads followed that Channel 11 story. But you don’t need to be in the B2C space to take advantage of PR. Media campaigns can target trade publications, giving your business an opportunity to find new business. Next month, our B2B client will be in Wall Street Lawyer -a prominent B2B Reuters publication. That story will introduce this company to new potential clients that can use their services.

 

Online advertising is another new business approach and for tech startups it can be their first thought for publicity, but a recent Google report showed that roughly 50 percent of all online ad views are seen by robots. You know what that means? Advertisers are getting cheated from their ad buys because companies are paying for a certain number of page views and only half of those are legitimate. Keep in mind, the source of that report is Google – an online advertiser.

 

So the next time  your CMO wants to measure the ROI of the different marketing approaches, think about why we actively solicit news articles and actively avoid viewing ads.

 

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

 

B2B PR Campaigns

Screen Shot 2015-08-18 at 9.40.59 AMScreen Shot 2015-08-18 at 9.41.07 AM

By Mark Macias

Our PR team works with clients in different industries – tech startups, financial, nonprofits, service sector and retail. Business to consumer (B2C) media campaigns are usually easier to run from a conceptual perspective, but many Business to Business (B2B) campaigns are even more effective with a better ROI than B2C campaigns.

I frequently meet hedge fund managers who want to reach fund of funds, which is a B2B campaign. They usually tell me a media campaign won’t work for them – and on the surface, I can see why they would believe that. They aren’t pushing a service that the consumer can buy like many tech startups, but many fund managers do read the Wall Street Journal and watch CNBC and Bloomberg to hear where the markets are going. Fund managers must always be informed and they usually get their news from the business publications.

It may take time to see or understand how this new PR marketing approach can help hedge funds or private equity groups reach new investors and institutional money, but when you look at your news tomorrow morning, ask yourself: what is this information that is swaying my judgments? When I speak with clients or potential clients at the next networking event, will I discuss the news market?

Here’s an example of a story we used to help our compliance client reach targeted hedge fund managers. It’s in The Wall Street Journal and it involves hedge fund regulation. Sounds like a story you may want to discuss with your colleagues tomorrow. Click here to read the WSJ story.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.