Macias PR Named Top PR Firm of the Year

By Mark Macias

We aren’t even in the 4th quarter yet, but 2016 has already been a great year for Macias PR.

Finance Monthly just selected Macias PR as the 2016 “Financial PR Firm of the Year – USA.” We are the only public relations firm in the USA honored with this award, and recognized for the second year in a row.

So how did we get it?

I like to say that this isn’t some made up PR award given by other publicists. This award was given by the people who matter most in the world of PR – journalists, researchers and clients. Without clients, we don’t have a business; without journalists, we don’t have media placements; without researchers, in-depth reporting doesn’t exist. All of these people were part of the selection process in naming Macias PR the firm of the year.

How Finance Monthly Identified the PR Firm of the Year

Researchers with Finance Monthly applied a 10-point criterion in selecting the best firms in legal, accounting, public relations, consulting and asset management across Asia, Europe, Latin America, North America and the Middle East. Other big names honored with the award in other sectors include: KPMG for Taxation Firm of the Year, UBS Wealth Management for Investment Firm of the Year, Deloitte for Business Outsourcing Firm of the Year and China Bank for Banking and Finance Firm of the Year.

And then you have Macias PR – the scrappy PR firm that lives with the motto we must out-think and out-work the competition. We might be smaller than the larger firms, but we are more hungry – especially around 12:30pm EST when we go to lunch as a team.

Public relations is competitive, especially in New York. Every year, agencies are forced to merge or shrink in size as the competition gets tougher. But Finance Monthly described it best how public relations is changing. In their profile story on Macias PR, which you can read here, they wrote:

The world of financial public relations is changing rapidly as new regulation and technology disrupt the finance industry.

The outdated PR business model of writing a press release and distributing it on the newswires no longer ensures media coverage like it did a decade ago. In most cases, a press release today doesn’t even land your business in the news section of Google.

Despite this industry change, most PR firms continue to stick with the outdated approach of writing and distributing press releases. They rarely bring creativity and innovation that is desperately needed in finance, but there is one public relations firm in New York that is completely revolutionizing the world of financial PR.

And that public relations firm is Macias PR.

While these awards hopefully bring an extra sense of confidence with our firm’s ability, what ultimately matters most is what I said at the end of this Finance Monthly article, “I have no desire to become the biggest PR firm in the world or USA. I just want to be the best.”

 

PR Firm of the Year – Finance Monthly Award

By Mark Macias

New York City is full of energy, and it’s a driving force behind Macias PR. Manhattan gives our team close proximity to journalists, it ignites fresh ideas daily and keeps us in the center of the media capital of the world.

Yes – the city can be challenging at times, but like any other game, the spirit around you tends to lift you and take you to a more competitive level. Here’s a look at the City that inspires us and continues to take Macias PR to higher levels.

The energy from New York City is part of why Macias PR was named the 2016 Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year – USA by Finance Monthly.

Top PR Firm of the Year – USA

By Mark Macias

New York City is an artist’s muse and for creative publicists, it’s equally inspiring. Our team put this video together to showcase our home – the place where we work around the clock to make sure your business gets the attention it deserves.

Here’s a glimpse at why Macias PR was named the 2015 and 2016 Firm of the Year by Finance Monthly.

Macias PR Releases Milestones from March & April 2016

By Mark Macias

How do you measure a successful Financial PR campaign? It begins with media placements, which is why our team is excited to reveal the media milestones we secured for our clients during the 1st quarter of 2016.

Just in March and April alone, Macias PR secured multiple stories for our clients with Barron’s Magazine, The Wall Street Journal, CNBC, Reuters, The Financial Times, MSN Money, The Street, Kiplingers, US News & World Report, NBC News, The San Antonio Express, Crain’s New York, KSAT-TV, the largest Spanish newspaper in New York, El Diario, and other financial trade publications.

In the financial sector, Macias PR secured media placements for our asset management and fintech clients with the Wall Street Journal, two prominent Sunday stories in Barron’s Magazine, two stories in The Financial Times, an editorial in Kiplinger’s Magazine, analysis in TheStreet.com, a story on CNBC, financial analysis with MSN Money, a nationally syndicated story with Reuters, and two stories with the banking trade magazine, The American Banker.

Macias PR also ran a media campaign in the first quarter of 2016 for a national nonprofit organization that helps veterans with VA housing and financial literacy. That media campaign targeted veterans and military families in San Antonio, Texas where Macias PR secured prominent news stories with the largest local newspaper in San Antonio and several TV segments on the local news.

Macias PR, which was named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly, led media campaigns in the first quarter of 2016 for an asset management firm, a Congressional candidate, a prominent lending organization, a national nonprofit organization, a fintech client and a healthcare organization.

When you score big, it feels good. You also need to reflect and appreciate the moment. Here’s a sizzle reel showcasing how we felt

Now – onto the media campaigns. Will the next big story the media covers involve your company?

How do you measure PR campaign success?

By Mark Macias

Clients are always asking us, “how do you measure PR campaign success?” Media placements are one of the easiest ways to evaluate the success of a PR campaign because it is measurable by viewers, influence and conversation.

Roughly 5 million people pick up the Wall Street Journal daily – and that doesn’t include the number of online readers who find their stories from search engines, news sources or social media feeds. A story in the WSJ  reaches influencers who lead the conversation. It brings credibility and exposure that no amount of introductions can make in a single day.

So how does Macias PR compare when it comes to media placements? Here’s our showcase reel of what we have delivered for our clients with the media. Oh – and this is only from the past 30 days. We don’t brag. We just work harder and think smarter.

 

How PR helps you reach Investors – Statistical Look

Practically every hedge fund, private equity and asset management firm needs to reach investors. They can continue to go through friends, or maybe meet new investors through conferences, but there is one place that reaches all investors. A targeted media approach through Financial PR can introduce your fund or services to investors faster than any other approach. This video takes a closer look at how the media influences investors and their decision-making.

Top PR Firm in NYC – Finance Monthly Picks only one Firm

Macias PR was proud to be named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. We were the only PR firm named among the Top US Firms by their financial journalists, based on our approach, expertise, media deliverables and innovation.

So who is Macias PR? Here’s a little sizzle reel on our city and life.