60 Minutes – Crisis Advice for Allegient Airlines

By Mark Macias

I just watched a 60 Minutes investigation that slammed the budget airline, Allegient Airlines. The investigative reporter described Allegient as the most dangerous airline. If that doesn’t kill a reputation, what will?

Every time I watch an investigative story on TV, I go back to my investigative reporter days and reflect on how I would have defined the story. I also compare how the accused responded in the interview.

So what could Allegient Airlines have done differently to manage this crisis situation?

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