By Mark Macias
I just watched a 60 Minutes investigation that slammed the budget airline, Allegient Airlines. The investigative reporter described Allegient as the most dangerous airline. If that doesn’t kill a reputation, what will?
Every time I watch an investigative story on TV, I go back to my investigative reporter days and reflect on how I would have defined the story. I also compare how the accused responded in the interview.
So what could Allegient Airlines have done differently to manage this crisis situation?
Continue reading “60 Minutes – Crisis Advice for Allegient Airlines”
By Mark Macias
Crisis campaigns are always run differently than publicity campaigns. With a publicity campaign – especially for tech startup campaigns, the narrative is established before any reporter is pitched and when the campaign is executed effectively, the message should remain on point.
But with crisis campaigns, the script changes as the negative news develops. This is why one of the best strategies for crisis communications is to always get in front of the story. Don’t wait until a reporter has the story before you begin addressing the problem. Also, don’t avoid the negative news. Instead, address it straight on.
Here’s a recent article I wrote for CNBC that uses a real-life example as a crisis communications case study. In this situation, the person in the middle of the scandal – Charlie Sheen – executed this crisis campaign to near perfection. Click here to read the story.
Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.