By Mark Macias

CNBC has asked me to give weekly political and media analysis on the presidential candidates. What are the candidates doing wrong and right with the media? How can they better position themselves with voters? What are their communications teams doing right and wrong?

Marco Rubio has recently been criticized for his spending habits, but this negative story actually presents an opportunity to position in him a way that better relates to voters. Click here to read how his political campaign can change the narrative into a message that resonates with the 99 percent.