By Mark Macias

When it comes to publicity, a solid narrative trumps connections in the media and everything else. You don’t have a media campaign unless you have a narrative.

So how do you identify a narrative? Every campaign is different because every story is personal, however, there are guidelines you can use to understanding or identifying your personal narrative. Macias PR recently held a webinar on how to identify that narrative. This video outlines those first steps and explains what exactly a narrative is.