How Top Tech PR Firms Help Reach Targeted Audience

It’s great to have a product or service that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.

Just recently, we secured a profile story on our Congressional client on People en Español. This wasn’t just any media placement with the Spanish media – it was one that was extremely targeted and strategic on our end.

Our Congressional client wanted to reach the Latinx community so that she could introduce her brand to them. This is why we created a unique profile story on her and reached out to reporters with the largest Spanish readership in the US  – People en Español  – which reaches 7.1 million Latinx readers every month. 

This media placement is a perfect example of how our team works to secure targeted press coverage. We consistently introduce our clients to the public, getting their story told to the consumers they specifically want to reach. 

Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it. 

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Why PR Agencies Must Connect the Dots with Every PR Campaign

The best PR firms connect the dots.

Most PR firms like to spray and pray, or blindly send “pitch blasts” to reporters. But these approaches to securing publicity for a client don’t work. Why? Because it’s essentially leaving it up to luck for reporters to write your story. 

It’s like using a shotgun to hit your target, instead of a sniper rifle. That’s why at MACIAS PR, we always uses the right weapon to hit our target.

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Location Matters when Searching for Best PR Firms

Are you looking for the top local PR firms in your city? Or maybe, you think a PR agency on the West Coast is better for your business. If you’re looking for national exposure, you will need to pivot and take a closer look at New York City.

It’s true that publicists can pitch reporters from anywhere. However, PR firms on the East Coast generally have an advantage with the national media. Why? Because location matters when it comes to the media – and New York CIty is the media capital of the world. 

Local PR Firms vs National PR Firms

The national news and tech outlets – from TV to print – largely run on East Coast time. Editorial meetings start at 9am EST – a time when most West Coast publicists are still asleep, or just getting out of bed. 

The best PR firms are also on top of the news cycle. When the news cycle is established in the morning, publicists on the same time zone have more time to position your brand or business into the news cycle while it’s still fresh. 

If you look closely at the photo above, MACIAS PR is positioned right in the center of the media capital of the world – right next to the Empire State Building. Our location in the heart of New York City didn’t happen coincidentally. It was strategic, and plays a critical factor behind the success of our firm.

We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers not just in New York City, but around the world. Considering PR for your brand or business? Head over to FreePRQuote.com to receive an estimate on your next PR campaign.

About MACIAS PR

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.

MACIAS PR – Our Consistent Track Record with Media Placements

How many PR firms can say they secure stories for their clients every day of the week? Well MACIAS PR can say it.

In the last week, MACIAS PR secured publicity for our clients on local and national TV, as well as in print.

On Monday, PIX 11 in New York City shot a TV segment on our digital health client. That same day, our team also got our political client on CNN.  Two days earlier, WNBC ran a story on our other digital health client. Oh, we can’t forget our nonprofit client who has been with us for more than 2 years. That organization appeared in the largest newspaper in St. Louis.

MACIAS PR in the News

Over the summer, our in-house team built a mobile app for fun that tells New Yorkers where to go for entertainment. News 12 Brooklyn ran a TV segment on our mobile app, Brooklyn Bound. Two different Brooklyn newspapers also published features on the app and interviewed our founder, Mark Macias.

Sometimes, you need to live in the moment and reflect on the good times. This was a good week for MACIAS PR and all of our PR partners who inspire us everyday to look for new ways to get them on the news. Want to see what we can do for you? Message us in the

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How B2B PR Firms can Develop Quality Business Leads

Many B2B businesses wrongly believe that PR is just for consumer-facing products. It’s not. An effective public relations campaign can help your business develop quality leads and at a fraction of the cost.

The best PR agencies develop strategies that are aligned with your goals. MACIAS PR has launched and executed several B2B media campaigns that introduced a product and services to targeted enterprises.

A recent campaign helped introduce a digital health service to HR professionals. The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

The article, which you can read  by clicking here, introduced this B2B company to more than 240,000 Human Resource professionals, according to their website. That’s more effective than sending out 200,000 emails to potential clients. The publication did the selling for this client.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand. HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How to Measure an Effective PR Campaign

By Mark Macias

How do you measure the performance of an effective PR firm? It’s a question I hear a lot from potential clients. There are several traditional ways to evaluate the performance of your PR agency, and you can read more on that with this blog on How to Measure the ROI of PR. If you’re short on time, the CliffsNotes are below:

  • Number of Media Placements
  • Demographics and Reader base for those Media Outlets
  • Increased Credibility, which Helps Close Sales;
  • Actual Sales, which can be measured through links published in news stories or through Analytics.
  • Improved SEO – since search engines use news stories and blogger stories to measure the value of a website.

But there is another way to measure the ROI of PR that is frequently overlooked. It’s more difficult to quantify than any Google Analytics Report but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands. This is where the art of PR contrasts with the science of data.

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Biggest PR Mistakes – and How to Prevent Them

By Mark Macias

There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those mistakes, however, there is one PR mistake you can rarely overcome. The error effectively makes your entire media placement worthless.

What is it?

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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The Power of Local TV – Driving Targeted Leads and Exposure

Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.

A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.

MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.

This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.

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