PR around your Clients – Telling your Story through Customers

By Mark Macias

PR is more than just telling your story through the media. An alternative and equally influential media campaign will use customers to tell your story.

This form of PR, positioning your customers as characters, is very effective when it comes to hyping the quality of your services. Of course, it must be true. Reporters can read through hype when it’s not backed by substance. So how can you do this with your brand?

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What Media Deliverables can you Expect?

By Mark Macias

I conversed recently with a health tech startup out of Eastern Europe, looking for PR. Following our conversation, the company asked a straight-forward question via email: What kind of media deliverables can we expect?

Many PR firms promise the world during the sell, but fail to deliver once the contract is signed. I know this because I continually hear from potential clients on how they got burned by their last PR firm.

So how can you protect your business and brand to ensure you get the most exposure and best coverage?

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MACIAS PR on CNBC – Giving Crisis PR Advice

By Mark Macias

A reporter with CNBC called me last week on how I would manage the Papa John’s crisis.  (You can read story here).

I answered some of the reporter’s questions in writing – and not all of my answers were used. I think there is more insight that can help any company trying to prevent or manage a crisis.

Here’s a look at the other questions this reporter asked, along with my answers.

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Networking with Reporters – Meet the Press

By Mark Macias

I just got an email to “Meet the press, face to face, for three hours and demo the latest in tech, consumer or lifestyle products. It’s that easy.” The email continued, “Nearly 350 media attended our most recent NYC holiday event. Yes, 350.”

Oh, PR people make everything sound so easy.

Here’s a better question putting that into perspective. When you attend networking events and meet more than 100 people throughout the event, how many do you actually remember? If your memory is like most people, you probably only connect to 15 people. And as the conference goes by, you’re even less likely to remember who made an impression.

It’s no different with the media. During my time with NBC and CBS, I went to expos and trade shows. People would throw their business cards at me, hoping this one personal connection would lead to publicity. Sorry to break the news, but it doesn’t.

Here’s a better way to get the media interested in your story.

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Digital Health Client on CBS 2 – This Week

By Rachael Sternlicht

MACIAS PR got our digital health client on CBS 2 yesterday. It’s an example of how we consistently position our clients on the local and national news by identifying timely and interesting angles around our clients.

Many people are exercising outside right now, even when the heat continues to rise. Sure, those sports drinks, like Gatorade, might keep you hydrated but they are full of sugar and calories that in many ways off-set the electrolytes we need.

But what if you could make your own electrolyte drinks at home – and without the sugar and high calories?

 

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PR is like a River when it comes to Consistent Media Placements

By Mark Macias

A consistent and successful media campaign is like a river. It must continually move and replenish itself with new ideas. A fast-moving river lures you in with its sound, smell and eyes – and essentially appeals to your senses.

The best PR campaigns must also appeal to those same sensories.

Duration builds relationships with clients, but when it comes to media campaigns, time can frequently make campaigns more challenging.

How do you continually find that next big idea for the media interested? This is when brainstorming and curiosity become a major factor.

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PR Mistakes – Branding and Crisis Lessons from Airbnb

By Mark Macias

Airbnb has a powerful brand but its leadership team is making a crucial mistake that has the potential to destroy its revenue model.

I recently wrote an editorial for Luxury Daily that took a behind-the-scenes look at how the home sharing service is losing the media war.  Here’s a quick look at the 5 PR and branding mistakes Airbnb is making. Entrepreneurs and marketing executives can learn a lot from it.

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Get your Business into the Conversation – PR Examples

By Charlotte Knobben

If you want to get your business into the conversation, you can learn a lot from Starbucks.

Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.

So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.

What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.

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Our Client is in People Magazine – How did we do it?

by Mark Macias

People Magazine is one of the most influential magazines in the USA. When you’re in the grocery store, you can’t help but pick up the publication and skim the stories on your favorite celebrities.

Earlier this month, our digital health client was in the magazine under their “We Tried It” section. I actually got the idea of reaching out to the “We Tried It” editor after reading a magazine at my mother-in-law’s house. She’s subscribed to the magazine and as timing would have it, I saw a section that was perfect for my client.

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Clients in the Media – MACIAS PR Accountability Report


By Mark Macias

Memorial Day is right around the corner, but MACIAS PR is not in vacation mode. We are still securing media placements for our clients with magazines, newspapers and TV.

The week leading up to Memorial Day Weekend is notoriously difficult when it comes to securing media placements. I can say from experience, TV newsrooms are understaffed as reporters, producers and photographers request vacation days to maximize the long holiday weekend.

Despite that obstacle, MACIAS PR secured two TV segments for clients in Baltimore and Philadelphia. We also secured a story with the largest newspaper in Houston. And our clients are in two national magazines. You can see those placements in the above photo.

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