MACIAS PR Releases Q2 Media Report – Client Coverage April to June

​​​​The healthcare and tech PR agency — MACIAS PR — has released its second quarter publicity report, detailing the media coverage it secured for clients from April to June 2019.

In the second quarter, MACIAS PR secured local TV segments in Baltimore, Maryland and St. Paul, Minnesota, as well as prominent business and tech publications across the country.

May was a busy month for MACIAS PR. The NYC PR agency led a media campaign that publicized a recent fundraising round for a healthtech client. The news announcement was covered by more than 30 news publications. TechCrunchAlleyWatch, Entrepreneur, MobiHealthNews, Axios, and Fortune were just a few of the targeted media outlets that highlighted the $58 million fundraising round.

MACIAS PR secured publicity for other campaigns and clients with NBC News, Reader’s Digest, Barron’s Magazine, Women’s eNews, Popsugar, Innovation & Tech Today and others.

Helping Veteran Nonprofits gain Media Exposure

MACIAS PR led two local media campaigns for veteran-related nonprofits in Q2. Military.com published a profile feature on the veterans nonprofit, showing how it’s helping veterans find jobs in technology. A second story in Military.com detailed how the veterans nonprofit organization is a valuable research tool for active military and veterans, looking for work. MACIAS PR also secured a local TV segment in Baltimore on this nonprofit.

In May, MACIAS PR launched a local media campaign in Minnesota to help promote a VA Housing Summit in the Twin Cities. That media strategy led to stories on local radio, TV and the community newspaper.

“Local might sound too ‘small’ to the outsider, but when these campaigns are targeted, they can be extremely productive and effective,” said Mark Macias, the founder of the PR agency. “In many cases, local TV and community newspapers can be one of the most targeted campaigns, providing a better ROI. And since it’s not advertising, the story continues to sell your brand long after the campaign is over.”

MACIAS PR Launches New Growth Hacking Services

MACIAS PR launched a new growth hacking service under MACIAS LABS. The new digital marketing service leverages technology, content and strategy for maximum brand exposure.

“We’ve been tweaking this growth hacking process for years with clients,” said Macias. “We’ve discovered certain tools and approaches work better when it comes to blanketing the web and getting your message out there. We’re now making this growth hacking marketing tool available to our clients.”

About MACIAS PR

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

What is the Cost of PR? How much are PR Fees?

How much does PR cost? New calculator reveals cost of PR

By Annalee Tacuri

How much is the cost of PR? Every business owner wants to know the answer to this question. The PR agency, MACIAS PR has developed a free calculator to reveal the answer for any industry.

PR firms typically tailor the price of a PR campaign based on the company’s goals. Since every company is different, a PR firm will customize a PR plan with different strategies. Before we break down the factors that go into the cost of PR, you should first understand the benefits of PR.

Benefits of PR

Public Relations will improve the overall reputation and credibility of your company. Earned media from using a PR firm would bring in the most lasting benefits to your company’s image.  Some of the top benefits of PR are:

  • Impressed Investors: Investors will be extremely impressed to see how your company has appeared in influential media placements. An unbiased journalist writing an editorial on your company will present your company more attractive to invest in.
  • New Business and Clients: Media placements will also build your credibility to new potential clients. A potential client would pay more attention to an editorial article of your company rather than an advertisement.
  • Improved SEO: SEO is important for a website to not get lost in a google search. You gain more organic web traffic and user loyalty.

All of this information leads to the next common question, what exactly do PR firms do?

What are PR services?

Before you see the factors that determine the cost of PR, you should understand what you services you are going to be charged and what do these services entail. The following are examples of the initiatives that a PR firm would typically do:

  • Media relations: Pitch a compelling news story about your product or service for their  media connections to pick up the story.
  • Content marketing: Using blogs and/or news outlets to create high quality content about your product or service in order to market it to the targeted audience and increase the time on page of the website.
  • Digital marketing: Increasing SEO of your website and implementing marketing automations to encourage more organic web traffic and user loyalty to your website.
  • Social media: Build up the company brand through a strong and consistent social media presence.
  • Crisis communication: Implement crisis strategies, such as media training to react to any negative situation or press releases against your brand. 
  • Strategy consulting: Construct a strategic approach that is specifically tailored to the company’s goals in order to maximize media placements.

Now we understand the benefits of PR and PR services, let’s break down the elements that go into determining the price of PR campaign.

Factors that determine the Cost of PR

There is no straightforward formula to calculate the PR fees of a campaign. Similar to the Accounting industry, the PR industry needs to consider various factors. When determining the price of the campaign, PR firms consider the following:

  • Targeted audience: The targeted audience of a PR campaign could be B2B or B2C. PR firms use different PR tactics and resources to target each one of these audiences. So, there will be a variation in price between the two types of campaigns. 
  • Campaign reach: A PR campaign can reach to the local, regional, national scale. Different resources from the PR team will be required depending on how large is the audience range the company wants to reach. 
  • Type of coverage: Another factor on the PR fees of a campaign is how influential are the targeted media placements. Prestigious media placements, such as the national newspapers, require more intense PR strategies to land a story than local blogs. 
  • The product or service: The more unique your product or service is, then the less complicated it would be to create a news angle for media placements. The PR fees for the unique product’s or service’s campaign would be less than a campaign with a difficult news angle to pitch.
  • Website for the product or service: The PR team would use less PR tactics to improve your website traffic if your company has credibility.  A creditable company would have user loyalty that a PR team would be able to build on.

Considering the elements that go into determining the cost of PR, head over to FreePRQuote.com to receive an estimate on your next PR campaign.

Use the free calculator to determine the cost of PR for your next campaign

The founder and owner of MACIAS PR, Mark Macias created this free PR calculator to save time for business owners inquiring about the price of PR. The free calculator will determine the PR fees for your campaign without you hearing a sales pitch from a PR firm on the phone.

The virtual tool is made up of 8 questions regarding information about you company and your company’s goal. A business owner could fill out the Free PR Quote tool in less than 30 seconds. Within 48 hours, a detailed cost and proposal will be sent back to you. Try it out here!

Interested to learn more about Mark Macias and Maicas PR, continue to read along!

About MACIAS PR

In 2017 and 2018, MACIAS PR was named the Strategic PR Firm of the Year by marketing peers. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on their media deliverables, expertise and innovation in PR. MACIAS PR has run branding, media and crisis campaigns for tech and healthcare organizations, financial groups, nonprofit organizations, politicians and trade organizations. The firm is based in New York City. MACIAS PR was founded in 2009 by Mark Macias – a former executive producer with NBC, senior producer with CBS in New York and author of the business books Beat the Press: Your Guide to Managing the Media and The Tao of PR.

Why Strategy is more Important in PR than Media Contacts

By Mark Macias

Potential clients always assume that our media contacts lead to media placements. Just today, I met with a potential client who commented, “you must know a lot of people in the media.”

Yes, we do know a lot of people in the media. In fact, our PR firm is communicating, talking to, pitching and in general discussion with literally hundreds of reporters and producers a week. But guess what – our contacts didn’t lead to the media placements. Our strategy did.

Just like the above photo demonstrates, PR is a game that is won by strategy. You don’t win the game of chess by force or seduction. You win the game of chess through out-thinking, out-maneuvering and out-strategizing your opponent. It’s a critical factor behind the success of MACIAS PR.

Continue reading “Why Strategy is more Important in PR than Media Contacts”

How much is a PR campaign? How much does PR Cost?

How much does PR cost? The PR agency, Macias PR has unveiled a free calculator to determine the fees for any PR campaign. The new tool eliminates the hassle of finding out the cost of pr.

Business owners can do their own calculation and get a PR quote by clicking here.

A PR campaign is similar to hiring an accountant. The cost for their services vary by the complexity of the work and how many resources they need to complete the job. The fee structure is similar to PR services.

Here are three questions to help you determine PR fees.

The cost of PR

  • The cost for a PR campaign depends on whether you want a local, regional, national, or international campaign. The more PR services that are needed, the higher the cost.
  • The complexity of the PR strategy plan also impacts cost for any PR campaign.
  • The best pr campaigns always deliver the right angle of the product or services in order to place it in influential media placements.

What PR Services do you need?

  • The PR services you need depend on your PR value. The PR strategies and PR tactics vary on the purpose of your campaign, such as increase sales, raise credibility, manage a crisis, raise awareness for a product/service, generate leads. For example, PR crisis management campaign would require media training.
  • Rather than discussing pr fees with a public relations agency over the phone, you can use the free an online pr calculator tool. Within 48 hours and without talking to anyone, a detailed cost and proposal will be sent back to you.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How to Sell Your Story to the Media

Macias PR - How to sell your storyBy Mark Macias

Identifying a great narrative is the most important element behind any successful media campaign, but selling your story to the media can’t be overlooked.

You can have the best idea, but if you sell it the wrong way, your story will never be pitched in any morning news meeting. More relevant, you typically only get one chance to make a first impression in business, and in journalism, it lasts only a few seconds.

During my time as an Executive Producer with NBC and Senior Producer with CBS in New York, tech startups, business owners and publicists pitched me all kinds of stories on topics ranging from consumer tech to medical, health to features.

At the same time, I had to pitch stories on a daily basis to a room full of jaded, experienced journalists who had heard every news idea possible. It’s very hard to reinvent the wheel or spin a square idea with that group.

So how do you sell a story idea to journalists?

Don’t try to tell any reporter that this is a great story, or revolutionary or why everyone loves your product or service. They will read right through it. Instead, take an objective approach and back it up with words that aren’t opinionated.

For example, take a look at that truck in the photo above. It has a story just like you and I have a story to tell. What has that truck seen, or why is it still running years after others have failed? How did it accumulate that rust? What are the stories that took place inside of that truck? Any scandalous cross-country ventures that took place inside the cabin?

That is how you sell a story to the media. And please, don’t use those words or phrases that are on the left box. Every journalist hears those phrases several times a day, so that is the quickest way to get your story rejected before it is even pitched.

Macias PR was named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

PR for Start-ups

By Mark Macias

The number of start-ups launching in 2015 will continue to grow as the economy expands, which means publicity for your start-up will get more difficult.

If you’re trying to get your start-up on the news, you first need to identify a strong narrative. I’ve written other articles that give guidelines on how to identify and find the story angle needed for coverage, which you can read in Consistent Coverage. I recommend you read those articles before submitting your story to reporters so you can increase your chances for coverage.

Now that you have identified the story angle, here are some websites geared towards start-ups. You still need to reach out to the reporters, but it will help with your initial media research. Links to the websites and their company mission (in their own words from their site) are below:

TechCrunch

www.TechCrunch.com/

“TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Founded in June 2005, TechCrunch and its network of websites now reach over 12 million unique visitors and draw more than 37 million page views per month. The TechCrunch community includes more than 2 million friends and followers on Twitter, Facebook, LinkedIn, Google and other social media.”

Mashable

www.mashable.com/submit/

“Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers as well as Twitter and Facebook users — an increasingly influential demographic.”

StartupBooster

www.startupbooster.com/submit-site/

“This blog is dedicated to helping young entrepreneurs learn the basic techniques necessary to succeed with their online ventures, share their experiences with others and promote their new startups.”

KillerStartups

http://www.killerstartups.com/submit-startup/

“KillerStartups is dedicated to sharing more than just the hottest new startups. We want to share the stories of the PEOPLE behind the successful companies and their advice for other internet entrepreneurs. Want to share your story with our readers and promote your website?
Fill out our online submission form and tell us about what you’ve got goin’ on.”

StartupWizz

http://www.startupwizz.com/submit-a-startup/

“It was founded in 2009 as a place for entrepreneurs and investors to stay informed about startups on the web. Our goal is to find some of the most disruptive, niche and interesting startups that our peers and investors want to know about.”

Squidoo

http://www.squidoo.com/sumbit-startup

“StartUpLift helps promising startups get featured and receive insightful feedback. People come to the site to learn about new startups and to engage in stimulating conversation. There is no charge simply to feature your startup. However, in the spirit of keeping feedback ecosystem alive, StartUpLift does ask that you provide feedback to at least one of the startups featured on our site before submitting yours.”

Mark Macias is a former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the communications book, Beat the Press: Your Guide to Managing the Media. Macias now consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.

 

Get My Story on the News

By Mark Macias

I recently got a Linkedin email that had a catchy headline on the surface, but lacked truth when you looked deeper.

“Publicity is the most under used method to get attention, yet the media is starving for stories.”

I think the Linkedin spammer might have had a better “PR” argument if he said the media is looking for great ideas. “Starving for stories” implies there is a shortage of story pitches hitting reporters and producers and that is not the case.

As an Executive Producer with WNBC, I approved story ideas from publicists, reporters and producers. When I would log into my email at NBC and CBS every morning, I would easily have 300 new emails that were sent overnight from publicists trying to get their clients on the news.

More than 90 percent of those emails didn’t identify a solid news angle and were treated as spam. Those publicists couldn’t find the story narrative even if they had a journalist sitting next to them. And that wasn’t just based on my media experience in New York. During my time as a news producer in Phoenix and Miami, the publicists were actually even more inexperienced.

The media wants to cover stories that have a compelling narrative, stories that impact the public, stories that uncover wrongs or inspire people to do right. Yes – not all news is bad. There is a home for inspiring stories and in TV, we usually call it the kicker.

The news industry is competitive, and it’s not easy to get a solid news story placed unless you have those compelling elements. Here’s more proof of that with numbers. A 30-minute newscast is actually 22 minutes after commercials. Add in sports and weather, and you have a heck of a lot of people trying to get their product inside of 12 minutes of air time.

So the next time you start thinking of hiring a PR firm, make sure you research the publicist or PR firm. If they start throwing out statements like the media is starving for stories – be leery.

Mark Macias is a former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the communications book, Beat the Press: Your Guide to Managing the Media. Macias now consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR or MarketYourFund.com