Paid Sponsored Posts – Are they worth it?

There’s a digital marketing trend taking place that involves sponsored posts.

More brands are buying sponsored stories or posts with targeted news outlets, like Men’s Health, hoping to give the allusion that the media is writing about them.

On the surface, the intent is to fool consumers into believing the publication is endorsing your product or service with a favorable story. But does it work?

First off, a sponsored post, also known as a promoted post or promoted story is essentially an advertisement. There is no independent journalist writing the story from an objective perspective. Instead, the company approves the story copy and message.

But how good is a story – sponsored or not – if no one sees it?

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Why PR Agencies Must Connect the Dots with Every PR Campaign

The best PR firms connect the dots.

Most PR firms like to spray and pray, or blindly send “pitch blasts” to reporters. But these approaches to securing publicity for a client don’t work. Why? Because it’s essentially leaving it up to luck for reporters to write your story. 

It’s like using a shotgun to hit your target, instead of a sniper rifle. That’s why at MACIAS PR, we always uses the right weapon to hit our target.

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Location Matters when Searching for Best PR Firms

Are you looking for the top local PR firms in your city? Or maybe, you think a PR agency on the West Coast is better for your business. If you’re looking for national exposure, you will need to pivot and take a closer look at New York City.

It’s true that publicists can pitch reporters from anywhere. However, PR firms on the East Coast generally have an advantage with the national media. Why? Because location matters when it comes to the media – and New York CIty is the media capital of the world. 

Local PR Firms vs National PR Firms

The national news and tech outlets – from TV to print – largely run on East Coast time. Editorial meetings start at 9am EST – a time when most West Coast publicists are still asleep, or just getting out of bed. 

The best PR firms are also on top of the news cycle. When the news cycle is established in the morning, publicists on the same time zone have more time to position your brand or business into the news cycle while it’s still fresh. 

If you look closely at the photo above, MACIAS PR is positioned right in the center of the media capital of the world – right next to the Empire State Building. Our location in the heart of New York City didn’t happen coincidentally. It was strategic, and plays a critical factor behind the success of our firm.

We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers not just in New York City, but around the world. Considering PR for your brand or business? Head over to to receive an estimate on your next PR campaign.


Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.