The Biggest PR Mistake

By Mark Macias

There are many mistakes you can make while running a public relations campaign. Fortunately, most of these mistakes can be overcome and corrected as long as you identify them early.

But, there is one PR mistake you can rarely fix and when it happens, an entire media placement is effectively worthless.

What is the biggest mistake: when a reporter misspells, or worse, doesn’t include the name of your business in the story.

This is why you need to always – repeat – always reinforce the name of your business with a reporter throughout the interview. In addition, you should also be continually dropping the name of your business throughout the reporter interview.

Why Name Dropping Your Business Matters

I helped get a friend on a local TV show in Phoenix and it was a great segment. He was positioned as an expert in his field, but the TV station never put his name or business name on the screen.

He could have avoided this error on live TV if he would have dropped the name of his business at the end of his live segment.

Remember, reporters and producers move at warp speed. Minutes matter in print. Seconds count in TV. Decrease the chances of your name getting lost by taking control of the interview and sprinkling the name of your business throughout the interview.

Mark Macias is a former Executive Producer with WNBC, Senior Producer with WCBS and author of the book, Beat the Press: Your Guide to Managing the Media. You can read more on his public relations agency at MaciasPR

 

 

 

Use PR to Drive Holiday Sales

MaciasPR has just published a holiday guidebook for businesses trying to increase their holiday sales, titled: Publicity During the Holiday Season: How to Use PR to Increase Holiday Sales.

The PR guidebook written by media insider, Mark Macias, reveals tactics he learned during his career as a journalist, writer, producer and Executive Producer with the news organizations NBC, CBS, KTVK, King World Productions and the Arizona Republic.

Consumers can download the PR guidebook for free by clicking here.

The guidebook, Publicity during the Holiday Season, identifies 5-tactics business owners should apply when trying to get the media to cover their business. The guidebook elaborates on the following tactics:

Identify your Story Narrative

A good story idea will drive coverage in any market. Many business owners have a misconception that who you know is better than what you know. This section of the guidebook explains why a creative idea is more valuable than a reporter contact in the world of journalism and PR. The guidebook also gives business owners tips on how to identify a timely narrative for the holiday season.

Pitch the Ignored Reporters

Every newsroom has reporters or writers who never get the plush assignments. These may be journalists working weekends or the overnight shifts. In many situations, these are the best reporters to pitch since they have the most to gain from your good idea. This section of the guidebook explains how to come up with unconventional pitches for these reporters.

Identify your Holiday Gimmick

If you want to stand out at a holiday party, revelers need something to push you above the crowd. It’s no different with the media during the busy holiday season. This section of the guidebook teaches entrepreneurs and business owners how to identify a gimmick for coverage.

Establish Credibility with the Media

This section of the guidebook explains how business owners can position themselves as “experts” in their industry, leading to potential publicity. But before a business owner tries to position himself as an expert, he or she must first establish credibility in the community. This section reveals how business owners can establish credibility.

Preparing for the Interview

If the first four tactics are executed properly, the chances are higher that a reporter will be interested in your holiday story. But now what? Is your business prepared for the media coverage? This section of the guidebook explains how to prepare for the reporter interview.

Mark Macias is a former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the communications book, Beat the Press: Your Guide to Managing the Media. Macias now consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR or MarketYourFund.com