By Mark Macias
The 2018 budget is approved. RFPs are issued. Now it’s time to find the best PR firms to raise the profile of your businesss.
During my time as Executive Producer with NBC in New York, publicists pitched me constantly, trying to get their clients on the news. Some would try calling me at odd hours, while others would email story ideas. The higher level publicists would invite me out for drinks or social events.
Now, as the owner of a NYC public relations firm, I see the other side, and it’s not pretty.
Most business owners and marketing executives frequently ask me the same questions as they try to search for the best PR firms. In my experience, they are asking the wrong questions.
Here are some of the questions I would want my publicist to ask if I was trying to hire a top PR firm.