2-Year Research – Obstacles Women of Color Face Pursuing Tech Careers

By Mark Macias

Here’s an example of a press release that puts 2 years of research into context. The story was covered by multiple media outlets.

The report supported by the Citi Foundation, Breaking Through, Rising Up: Strategies for Propelling Women of Color in Technology, interviewed and surveyed more than 1,000 tech executives, board advisors and NPower alumni to quantify and qualify how the tech industry views women of color and the barriers women face.

The data driven report highlights the challenges and opportunities that emerge from investing in women of color from low-to-moderate income communities. It also sheds new light on the industry fact that less than 10 percent of all tech professionals are women of color. Continue reading “2-Year Research – Obstacles Women of Color Face Pursuing Tech Careers”

PR Newswires – Does a Press Release Lead to Media Coverage?

By Mark Macias

There is a misrepresentation that press releases will lead to a story in the local newspaper, or a segment on TV. I hear it all the time from potential clients.

“Why do I need a PR firm when I can post my own press releases?”

Here’s a closer look at how journalists, producers and reporters all view the different PR newswires. I’m basing this analysis on my experience inside the newsrooms of NBC, CBS, King World Productions, the Arizona Republic and KTVK in Phoenix.

Continue reading “PR Newswires – Does a Press Release Lead to Media Coverage?”