ROI Analysis PR vs Advertising – New White Paper

Posted on October 27, 2016 by Mark Macias

By Mark Macias

Macias PR has just published a white paper that takes a closer look at the ROI of PR vs. advertising. The paper analyzes three recent media campaigns that promoted two mobile apps and a local housing event in San Antonio.

Our team was able to secure nine TV segments for these clients in Arizona, New York and Texas. In addition, Macias PR secured magazine, newspaper, radio and online publicity with targeted local and online publications.

But how much would this organic news publicity cost had these clients took the traditional advertising approach?

PR vs Advertising – A Quantitative Look

This white paper breaks down the cost these clients would have paid for this exposure under an advertising campaign based on local ad market rates. You can read the white paper by clicking PR vs Advertising vs Marketing – A Media Case Study.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Top Financial PR Firm of 2015 – Macias PR Selected

Posted on November 2, 2015 by Mark Macias

By Mark Macias

During my time with NBC and CBS, I was nominated for five Emmys in five different categories. It felt good to be honored by my journalism peers, but today Macias PR received an international recognition that feels even better than those five Emmy nominations.

The international publication, Finance Monthly, announced today that Macias PR is the 2015 top “PR Consultant Firm of the Year – USA.” The M&A Awards contained several big named firms, including Deloitte, KPMG and PwC, but Macias PR was the only Public Relations firm selected from the USA.

Every industry and era inspires a business or technology that tries to disrupt the status quo. In a critical thinking profession, like public relations and journalism, I suspect it may take a few decades before robots learn how to gather news and pitch publicists.

But I’d like to believe Macias PR is slowly disrupting the public relations industry, and challenging the PR giants on innovation, cost, strategy, expertise and deliverables. Now, Finance Monthly has validated that belief by selecting Macias PR as the “PR Consultant Firm of the Year.”

The Finance Monthly editorial team of researchers applied a 10-point criterion to select and identify the top PR firm in the USA that included measurements of:

Strategic Thinking and Planning
Expertise and Innovation
Innovation in Client Care
Peer Recognition and Personal Achievement
Deliverables in the Previous 12 Months Compared to Industry Peers
Involvement in Significant Transactions
Size (value) of Involvement within Transactions & Deals

Our team always knew that we delivered more media placements at a faster pace than any big-named PR firm, including many of the largest tech and financial PR firms. If we are fortunate enough to earn your business, I believe you will see why our team has discovered passion and conviction, combined with hard work and critical thinking will always outperform the industry leaders in any profession.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Selling PR like a Magician

Posted on October 16, 2015 by Mark Macias

By Mark Macias

Sometimes you just get lucky.

As a business owner, I am extremely lucky to work closely with the CEO of one of the country’s oldest lending organization. Every time we speak, I learn how to become a better business owner, entrepreneur, publicist and person.

Earlier this week, this CEO led an inspiring speaking series where he explained how he uses “magic” to sell in his boardroom. Not the kind of magic that deceives people, but the kind of magic that allows people to believe in you and your product.

We may not realize it, but if we want to grow our businesses, we must inspire others to believe in our products or services. Tech startups, young entrepreneurs and even experienced business owners must continually prove to potential customers or clients why our expertise will take their business to a higher level. We must also convince journalists to believe in our tech startup or business if we are going to succeed with media placements.

As a former Executive Producer with NBC in New York, I needed to believe in a story before I approved it. Now, as the owner of a PR firm, I need to get other journalists to believe in our clients if we are going to succeed in our media campaigns. And after listening to this inspiring speech, I am going to sprinkle a little “magic” as we try to sell our stories to reporters.

So what is this magic that this CEO shared with his audience made up of business owners, entrepreneurs and sales people? Click here to read that story I wrote for Digital Journal and to watch a video excerpt from his speech.

ROI of PR vs. Advertising – Infographic Analysis

Posted on October 6, 2015 by Mark Macias

By Mark Macias

I converse with business owners on a daily basis and the conversations inevitably lead to the various marketing strategies/trends, along with the ROI they bring. Surprisingly, there are many misconceptions of PR in the business community, including you can’t quantitatively measure the ROI of PR.

Our team put together this infographic that compares the ROI of two of the most popular marketing strategies: PR and Advertising. Everything is sourced for your own analysis.

Mark Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.

The Benefits of PR (VIDEO)

Posted on June 29, 2015 by Mark Macias

By Mark Macias

PR vs advertising. It’s a question I hear a lot from companies trying to reach consumers. When you take a deeper look at the ROI and benefits of PR and advertising, you will see that a story on the news is much more affordable than ads – and it remains on the web long after your campaign ends.

How PR can Help Your Business:

Other ways your business can benefit from PR include:
– Media placements will get you into the conversation

– Improves Search Engine Ranking

– Adds Credibility

– Increases Social Media Influence

– Improves Sales

– PR Continually Works for You long after your campaign is over.

Macias PR held a webinar on this topic. Here’s an except from that webinar that explains the benefits of PR.