How Much Does PR Cost? MACIAS PR Unveils Free Tool That Reveals Cost

NEW YORK, February 22, 2019 ( – It’s the question every business owner wants to know: How much does PR cost? The top tech and healthcare PR firm MACIAS PR has just unveiled a free tool to help all founders, marketers and business owners identify the cost for any public relations campaign – without even picking up the phone. is exactly what the name says – a free PR quote for any business or industry, regardless of size.

The founder and owner of MACIAS PR Mark Macias says he created the virtual tool as a way to help business owners who are asking him “How much does PR cost?”

“How much does the typical PR campaign cost is a relevant question in business,” said Macias. “The cost for PR is similar to other service sector industries, like accounting and law. The cost depends on how many hours are needed to execute the campaign; how complicated is the work; what specific needs do you have; how unique is your product. provides a free PR estimate based on how the business responds to these questions.”

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Media Campaign vs. Story Placement


By Mark Macias

I frequently meet with tech startups who ask me, “why can’t I do PR on my own?” Many of these smart entrepreneurs tell me they already have great contacts in the media, so why should they hire a PR firm?

Many people wrongly believe securing a story in the news or on TV has everything to do with who you know. Yes – a contact will help but it’s more like an assist. It’s not a slam dunk. I’ve written about that misconception extensively in the past, so I won’t go in-depth here, but there is another PR lesson that the picture (above) better explains. During my time as an Executive Producer with NBC, many publicists tried to woo me with drinks or dinner, thinking it would lead to a story on TV. You can be married to the Executive Producer, but if you don’t have a strong narrative or interesting story to tell, your startup or business won’t get publicity.

I’m not a gemologist, but I know a rock doesn’t transform on its own into a beautiful diamond. It takes time, precision, perfect cuts and polishing to present the diamond in a way that we expect. It’s no different with a story idea – or for that matter – contacts. It doesn’t turn on its own into publicity. It takes the refining of an idea that develops it into a news story. It also takes a craft to develop the pitch in a way that gets reporters’ attention. That requires proper execution. You can write the best media pitch, but if you send it to the wrong reporter, you will fail. It gets even more complicated when you are actually designing and executing a full-scale media campaign.

So if you’re considering doing PR on your own, I will tell you, of course you can do it. The better question to ask is how long will it take to succeed and how many hours will it require?

Macias PR was named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.