By Mark Macias
Earlier this week, President-elect Donald Trump gave his first press conference since the election. It was a big event for journalists since many news organizations haven’t been able to directly ask him questions regarding investigative stories they were pursuing.
During my time with NBC and CBS, I covered many press conferences from politicians, CEOs and celebrities. Now, as the owner of this PR firm, I have also organized and coached many executives on how to deal with the media.