By Mark Macias
The owner of an affiliate service emailed me recently, asking about a PR starter kit for her clients. Her intentions were in the right place with her email.
“I’m looking for a very inexpensive package to offer my (affiliates), a sort of starter kit to help kick-start their marketing campaign. Most of them have no clue what to do,” she wrote.
Hiring a publicist is not like buying a shirt. There is no universal “starter kit” that works for every business.
For each campaign to be successful, you need to identify the story and what makes it unique. If you are selling t-shirts to teenagers, that requires a different publicity strategy than selling suits to men. And to underscore that statement, it’s even more strategic when targeting women.