By Mark Macias
Your presence on the web is likely one of your biggest lead generators. Consumers and potential clients all use the web to research you, your services and your competitors, so if you’re not on the first few pages of Google or Yahoo, you probably won’t get discovered.
Digital PR is one of the most effective way to introduce your business to clients on the web, but I’m not talking about SEO. Specifically, I’m referring to content that creates an online brand where consumers find you with the search engines.