Protecting Your Brand with the Media

By Mark Macias

Every business wants to stand out, but when it comes to the media, you need to be extremely careful with your brand during a communications crisis. If you are reckless with your message, you risk ruining your image.

Or worse, if the media finds a flaw in your story, you could face a potential crisis campaign with negative news on the web forever. I recently wrote a CNBC editorial on why presidential candidate, Donald Trump, put his brand in jeopardy with his latest campaign shuffle.

This isn’t intended to be a political story, but rather an objective analysis on why your messaging is crucial. You can read the full CNBC story by clicking here: