Best PR Campaigns begin with a Focused Approach

By Mark Macias

I got an email recently from a marketing consultant who I have worked with in the past. She’s introduced me to many great “players” in the business scene and she is a friend, so I want her to succeed.

She asked if I would help her with publicity for an upcoming project. Her idea was to push press releases to her audience.

I asked who was her targeted audience and she ran off a list that pretty much included everyone.

It’s great to have a product that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.

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Award-Winning Journalist and Publicist Releases New Book, ‘Tao of PR,’ Bringing Tactics From Sun Tzu’s ‘Art of War’ to PR

NEW YORK, Jan. 30, 2019 /PRNewswire/ — The award-winning journalist and publicist, Mark Macias, has published a new book – “Tao of PR” – which takes tactics from Sun Tzu’s, “Art of War,” and applies them to PR and crisis communications.

The “Tao of PR” takes the famous Chinese military treatise from the fifth century BC and repositions these war strategies for a modern-day strategic communications plan.

Macias PR
Macias PR

Macias said his book lays out messaging and crisis communications tactics that can help entrepreneurs or business owners trying to get their story told with the media.

The overarching themes of the “Tao of PR” include: I – Laying Plans; II – Waging War; III – Positioning; IV – Forces – Strengths and Weaknesses; V – Engaging the Force; VI – Adaptability; VII – Moving the Force; VIII – Situational Positioning; IX – The Attack; X – Spies and Advocates.

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How To Get Your Product on ‘The Today Show’ – PR Analysis

The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience.

It’s not easy securing a placement with these morning show. The available segments are limited between hard news and commercials.

But MACIAS PR did it this week for our health tech client on The Today Show. We also secured a different segment for this client with NBC News.

So how did we do it? We leveraged a timely component with water cooler material.

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Want to Reach Millennials? PR Campaign Analysis

Millennials are now the largest consumer group in the US, with more than 75.4 million members. It’s no wonder brands and companies want to target them. They set emerging trends and with their growing economic clout, Millennials will become a more influential consumer based.

We recently secured a media placement for a dating app startup that wanted to reach millennial women. But it wasn’t just any Millennial publication. Nearly 80 million readers turn to Bustle for information and conversation around the interests and issues women deal with today.

This media placement was targeted and effective, leading to thousands of new downloads for our client. It positioned our client as more innovative than other dating apps, with a more personalized approach

So how did MACIAS PR secure this influential and targeted media placement?

Targeted PR Placements with Influential Publications

We can all relate to the struggles that come with being single and dating around. But young, single millennials – especially those who read Bustle – certainly relate to them a little more.

PR is best for business when the execution is perfectly targeted.

MACIAS PR doesn’t spray random reporters and pray for a response. We target reporters with fresh angles that position our clients in the news. This is why we specifically chose to pitch our client to Bustle – and secure them a placement.

If you’re looking for an edge in business, reach out to me. We can schedule a call and discuss your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

The Publicity App Upgrades Content With Customized Marketing and PR Strategy

NEW YORK, December 18, 2018 (Newswire.com) – Entrepreneurs, startups and business owners in search of publicity now have a new digital tool to help them identify a customized branding strategy with The Publicity App.  

The top tech and healthcare public relations firm, MACIAS PR, has updated The Publicity App with interactive features that include branding and marketing angles for companies looking to elevate their brands.

The free mobile app also includes a customized calculator that gives PR Estimates based on a company’s PR and marketing needs. The Publicity App delivers a customized PR proposal after users request a PR estimate. The Publicity App was designed to assist CMOs, marketers and entrepreneurs with their branding and marketing strategies. We still recommend that entrepreneurs and startups turn to an experienced firm when launching their marketing and PR campaigns. The Publicity App is a great starting tool.

The founder of The Publicity App, Mark Macias, says The Publicity App was designed to give business owners and entrepreneurs another tool in their brainstorming arsenal.

“The Publicity App was created to assist CMOs, marketers and entrepreneurs with new branding and marketing strategies,” said Macias. “We still recommend that entrepreneurs and startups turn to an experienced PR firm when launching their marketing and PR campaigns. The Publicity App is a great starting tool.”

Macias says much of the content in The Publicity App is culled from his firm’s PR, branding and marketing strategies.

MACIAS PR was named the 2018 Strategic PR Firm of the Year by marketing peers, receiving the ACQ5 Award. It was the second year in a row MACIAS PR was honored with the award. In 2015, 2016 and 2017, researchers with Finance Monthly named MACIAS PR the Financial PR Firm of the Year. 

The Publicity App features six campaign strategies to help companies with branding. They include:

  1. Startup Publicity
  2. Credibility Campaign
  3. Crisis Management
  4. Revenue Generation Campaign
  5. Online/SEO Campaign
  6. Event Promotion

Macias said The Publicity App also saves entrepreneurs time since they can access the free mobile app anytime on their phone. 

“We understand that entrepreneurs don’t have time to speak over the phone. We don’t want to hear a sales pitch from PR firms,” said Macias. “The Publicity App brings your marketing and PR strategy a lift from a top PR firm that understands media strategy and execution.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

The Publicity App is available to download on iOS and Android.

New Mobile App – Last Minute Broadway – Scans the Web for Discounted Broadway Tickets

NEW YORK , December 4, 2018 (Newswire.com) – An Off-Broadway producer has launched a new mobile app that lists every Broadway and Off-Broadway discounted ticket into one location.

The free mobile app, Last Minute Broadway, scans the web for discounted tickets that are rarely promoted or advertised. Last Minute Broadway does not sell theater tickets. Instead, it compiles daily offers into a database so consumers can compare prices and find the cheapest tickets.

Last Minute Broadway is available for free in the iOS and Android app stores. In the process of promoting our own Off-Broadway play, we realized most theaters offer last-minute discounted tickets, but you have to dig to find them on the web. Yes, there are discount theater brokers selling tickets – like TodayTix, and Broad Ticket, but they only list their own offers. They won’t tell you about cheaper tickets for sale on other sites. Last Minute Broadway is the only app that aggregates the best offers and puts them in one location.

The creators of Last Minute Broadway, Mark Macias and Sanne de Groot, say they were inspired to create the mobile app while promoting their own Off-Broadway play on the life of Elvis Presley – “The King, The Final Hours.”

“In the process of promoting our own Off-Broadway play, we realized most theaters offer last-minute discounted tickets, but you have to dig to find them on the web,” said Macias. “Yes, there are discount theater brokers selling tickets – like TodayTix, and Broad Ticket, but they only list their own offers. They won’t tell you about cheaper tickets for sale on other sites. Last Minute Broadway is the only app that aggregates the best offers and puts them in one location.”

What are the Best Broadway or Off-Broadway Shows to See?

Last Minute Broadway also compiles reviews from theatregoers and critics so consumers can read what others are saying before they buy a seat.

“In the process of compiling this database, I saw listings for hundreds of Broadway and Off-Broadway shows in New York alone,” said de Groot. “I didn’t know which shows were good and which were bad. It got me thinking, why don’t we also add reviews from critics and theatregoers so our app users can know if it’s a good show before they buy their tickets.”

Last Minute Broadway also highlights insider secrets that most New York theater enthusiasts already apply, but few tourists and consumers know.

“Most tourists wait in line for hours at TKTS in Times Square for discounted theater tickets, but most don’t know they can buy these same discounted tickets with no lines in Brooklyn, Lower Manhattan and the Upper West Side,” said de Groot. “Last Minute Broadway reveals some of these insider secrets that only a theater buff would know.”

What Broadway Show Should I See?

If users don’t know what type of show they want to see,Last Minute Broadwayoffers suggestions for the most popular Broadway and Off-Broadway shows, complete with discounts and reviews from experts with Show Score and The New York Times.

Last Minute Broadway also features a map of all 40 Broadway and Off-Broadway theaters in Manhattan, helping users see how close the theater is to their location.

Last Minute Broadway is available for free download in the iOS and Android app stores.

Holiday PR – Getting your Product on the News for holidays

By Mark Macias

What are the best ways to get your retail products in front of potential customers for the holidays?

During my time with NBC and CBS, I was bombarded with gifts and story ideas for potential holiday gift segments. And I wasn’t alone.

Producers, reporters and editors are now getting story ideas pitched to them around the holidays. It can be one of the most difficult times of the year for coverage – unless you execute the publicity campaing right.

MACIAS PR ran a targeted local media campaign for an Internet retailer that was trying to sell their product as gifts for the holidays. Our targeted campaign led to big TV segments and stories in New York with FOX 5, PIX 11, Metro New York, Urban Daddy, Self Magazine, Well & Good Magazine, and others. So how did we do it?

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Empire State Building and PR – What they have in Common

By Mark Macias

What does the Empire State Building have to do with PR? They both require a solid foundation to withstand the scrutiny of time.

MACIAS PR is located across the street from the Empire State Building, so every day I’m reminded of how to sustain an empire over time. Over the years, many buildings and businesses in Manhattan have come and gone, yet the Empire State Building remains.

That’s because of its foundation.

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The MACIAS PR Depth – Our Expertise and Strategy

By Mark Macias

The depth and expertise of MACIAS PR goes deeper than most other PR firms.

If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.

MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.

Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?

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What our clients say about MACIAS PR

By Mark Macias

I continually hear from potential clients that they got burned by their previous PR firm.

It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.

  • What kind of track record has this PR firm established?
  • Who is the leader behind the strategy?
  • What experience does the PR firm have in your sector?
  • What do their current and past clients say about them?

I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.

Thank you flowers from a Client

Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.

When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.

When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.