Is your Communications Director Qualified?

By Mark Macias

I was approached last week by the editor of the Daily Caller to give my thoughts on the new White House communications director, Anthony Scaramucci. The editor wanted to know what I thought of Anthony. Would he be good? Was he qualified? How did a hedge fund guy become the top communications guy for a White House entrapped in scandal?

You can read my thoughts in the Daily Caller here. I elaborate on why I think Scaramucci is in over-his-head. But let’s bring this post back to you. Continue reading “Is your Communications Director Qualified?”

Managing Media Expectations – A CNBC Analysis of the 2016 Election

SxgvBL9zdbQkBrFv13anliGDAsGk5cdpMs7OHcPi_0NX_2VmUzghPlbKHrHlqnLqT8YT=w300-1By Mark Macias

This story is a continuation of my political and media analysis for CNBC on the presidential campaigns. This week, we took a closer look at the official launch of Jeb Bush presidential campaign. What are his challenges and what can he do to improve his standing among voters who are losing interest?

Click here to read my analysis on CNBC.