Press Release – Congressional Campaign in Arizona

Posted on February 25, 2020 by Mark Macias

We’re excited to be helping this Congressional campaign in Arizona. You can read more: http://www.digitaljournal.com/pr/4600931#ixzz6EyXya95X

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Public Data Analysis Shows Rep. Debbie Lesko is Vulnerable With Voters Inside the District

SUN CITY, Ariz. – February 25, 2020 – (Newswire.com) The Congressional campaign for Michael Muscato has released a meta-analysis from public sources that shows Rep. Debbie Lesko is vulnerable inside her district, as well as with women voters.

Researchers with the campaign culled through public data from the nonpartisan nonprofit OpenSecrets, as well as through the most recent FEC filing reports, to assess how Lesko is fairing with voters in her district, and with women.

The latest FEC filing report shows Lesko’s campaign is relying heavily on donations designated for different political campaigns, making her fundraising appear larger than it actually is.

Among the findings:

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Press Release for Political Poll for Congressional Candidate

Posted on December 4, 2019 by Mark Macias

MACIAS PR recently conducted a political poll that surveyed voters on issues that are most important to them in Illinois’ Seventh Congressional District. Here’s a closer look at the press release that went out that detailed this poll. Want to hear more on how we can poll voters in your area? Reach out to us by clicking here.

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New Congressional Poll Reveals Half of Democratic Voters in the District Believe Rep. Danny Davis Should Be Fired

CHICAGO, December 2, 2019 (Newswire.com) – The New York political consulting firm, MACIAS PR, has released the first political poll for Illinois’ Seventh Congressional District, revealing more than half of all Democratic voters believe Rep. Danny Davis should be fired. The poll also found 77 percent of registered Democratic voters are concerned over the source of Rep. Davis’ campaign funds.

The phone poll was conducted November 11th-21st and has a margin of error of plus or minus 6 percent. The Seventh Congressional District encompasses all of downtown Chicago going south to West Englewood, north to Old Town, east to the lake, and west through Garfield Park, Austin, Oak Park, and extending to Hillside.

Registered voters across Illinois’ 7th Congressional District were also asked about the most important issue to them in this election: 49 percent cited healthcare; 27 percent cited education, and 24 percent said criminal justice reform.

The most important issue varied by age. Healthcare was the most important concern for Baby Boomers and Generation X, while education was the top priority for Generation Z, Millennials and the Silent Generation.

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Digital Tool to Help Congressional Candidates with Publicity

Posted on October 8, 2019 by Mark Macias

The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.

Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.

Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.

“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”

The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:

Political Publicity
Story Telling
Crisis Management
Political Fundraising
Online and SEO Campaign
Event Promotion

The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that gives PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.

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Why Lying is not a Crisis Strategy

Posted on December 6, 2017 by Mark Macias

By Mark Macias

Business owners, politicians and entrepreneurs can all learn a lot about handling a crisis by watching how the Trump administration continues to handle – or mishandle – the Russia collusion investigation.

I’ve run many crisis campaigns for clients in the financial, nonprofit and political sector. A political campaign in itself is always in crisis mode as candidates continue to dig up dirt on the competition. Likewise, the crisis campaigns I ran in the nonprofit and financial space were more centered around protecting their well established brands.

The first thing I always tell clients in any crisis situation: Never lie. Don’t lie to reporters. Lying is not a crisis strategy.

I wrote about this in my business book, Beat the Press: Your Guide to Managing the Media. The second half of my book is devoted to handling negative news. Chapter 6 provides 10 Defensive Decrees that you can apply to any crisis situation.

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Creating a Positive Media Narrative

Posted on June 16, 2015 by Mark Macias

By Mark Macias

CNBC has asked me to give weekly political and media analysis on the presidential candidates. What are the candidates doing wrong and right with the media? How can they better position themselves with voters? What are their communications teams doing right and wrong?

Marco Rubio has recently been criticized for his spending habits, but this negative story actually presents an opportunity to position in him a way that better relates to voters. Click here to read how his political campaign can change the narrative into a message that resonates with the 99 percent.