Digital Tool to Help Congressional Candidates with Publicity

The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.

Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.

Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.

“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”

The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:

  • Political Publicity
  • Story Telling
  • Crisis Management
  • Political Fundraising
  • Online and SEO Campaign
  • Event Promotion

The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that givesĀ PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.

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Why Lying is not a Crisis Strategy

By Mark Macias

Business owners, politicians and entrepreneurs can all learn a lot about handling a crisis by watching how the Trump administration continues to handle – or mishandle – the Russia collusion investigation.

I’ve run many crisis campaigns for clients in the financial, nonprofit and political sector. A political campaign in itself is always in crisis mode as candidates continue to dig up dirt on the competition. Likewise, the crisis campaigns I ran in the nonprofit and financial space were more centered around protecting their well established brands.

The first thing I always tell clients in any crisis situation: Never lie. Don’t lie to reporters. Lying is not a crisis strategy.

I wrote about this in my business book, Beat the Press: Your Guide to Managing the Media. The second half of my book is devoted to handling negative news. Chapter 6 provides 10 Defensive Decrees that you can apply to any crisis situation.

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Managing Media Expectations – A CNBC Analysis of the 2016 Election

SxgvBL9zdbQkBrFv13anliGDAsGk5cdpMs7OHcPi_0NX_2VmUzghPlbKHrHlqnLqT8YT=w300-1By Mark Macias

This story is a continuation of my political and media analysis for CNBC on the presidential campaigns. This week, we took a closer look at the official launch of Jeb Bush presidential campaign. What are his challenges and what can he do to improve his standing among voters who are losing interest?

Click here to read my analysis on CNBC.