Tag: NYC

Macias PR Launches new PR Mobile App

Posted on by Mark Macias

 

The Publicity App

Macias PR has just released a new PR mobile app that can help tech startups and business owners identify the news narrative needed for coverage.

The Publicity App was developed by our team, applying many of the media strategies we use to secure coverage for our clients. The free mobile app teaches users how to create a timely, targeted and customized narrative for any media campaign. It includes real life examples of successful media campaigns and contains interactive games that strengthen your understanding of the PR industry.

The Publicity App also guides users through the initial steps for launching the most common types of PR campaigns: 1) Startup Publicity 2) Event Promotion 3) Credibility 4) Online/SEO 5) Crisis Management and 6) Revenue Generation.

Of course, it’s important to remember every PR campaign is customized based on timely components, the competition and even a business model. Users of The Publicity App must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn’t know where to start.

You can download the iPhone app here and the Android app here. And when you’re ready for a more customized media strategy, reach out to us and Mark will help you with a more customized media strategy based on your business goals.

Macias PR was named the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. The firm was founded by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is a weekly contributor with CNBC.com and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias PR has run media campaigns for tech startups, financial groups, service providers, nonprofits and politicians.

Your Image with Crisis PR

Posted on by Mark Macias
By Mark Macias

It’s not what you say, but you do that is remembered by others, yet surprisingly few people remember this during a crisis situation.

Sociology studies show body language makes up 55 percent of our communications and when it’s replayed on TV, it becomes even more pronounced.

The former Governor of Illinois, Rod Blagojevich, seemed to forget this during his crisis that forced him out of office.

For those who don’t remember, he was accused of trying to sell President Barack Obama’s old US Senate seat.

But the crisis visual got worse when the cameras were rolling and decided to go for a job, knowing full-well that the media wanted to ask him questions.

He put on his running shoes, left his home, and a throng of reporters pursued him while he ran away from them. He apparently didn’t think ahead into what this image would say to viewers watching the news.

Television needs a visual to support the story, otherwise it’s just radio.

TV reporters always new video to advance the day’s story.

Blagojevich gave reporters their new visual that kept him in the news cycle. In addition, he gave TV reporters video they could write to.

If you are ever ambushed by a reporter, don’t run from the camera or put your hand in front of it. That will only make you look guilty.

Instead, be polite the reporter and explain why you will speak with the reporter if he or she takes the time to call your office.

As a former investigative producer with American Journal, CBS and NBC, I can tell you reporters love the ambush interview because it makes for great TV. Viewers stay tuned when they see a clip showing a person running from the camera – and believe it or not, they like it when you push their camera away.

So next time you are in a crisis mode, don’t let your image take a back seat to kindness. The camera will thank you for it.

Mark Macias is a former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the communications book, Beat the Press: Your Guide to Managing the Media. Macias now consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.