How the Wrong Media Strategy can Hurt your Business

Selecting the right PR agency can have a long-term positive or adverse impact on your business, so it’s important to do your due diligence. The wrong media strategy can easily set your organization back by 6 months to a year. And here’s how.

The news cycle always puts an emphasis on “new.” If your agency spends 6 months drowning in a narrative that doesn’t get traction, you lost that timely element. This will put your next agency at a disadvantage.

We experienced this with a campaign we ran for a wearable device. The client’s previous PR agency failed to get them coverage at CES. This made our campaign’s more difficult since every reporter asked what was new from the previous year. Despite the obstacles, MACIAS PR still succeeded in getting them on the NBC Today Show, as well with others. (Click here to see that case study)

So how do you identify the best publicist for your business? Here are some common mistakes I’ve seen over the years as both an Executive Producer with NBC and owner of an agency.

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